i've been called "another ABG" since i came to SF. here's who i actually am.

update: we just opened more slots for demos! If you wanna go viral faster than ur competitors, let's chat asap: cal.com/team/newwave/demo

Going viral has never been easier...

Today, we're introducing Claude for UGC. Strategy, briefs, vetting creators, payouts, analysis. All of it runs inside the AI you already use, with our MCP. Running a campaign has never been this easy. Btw all with real human creators. Live now.

chat with us/ see demo here: cal.com/lincoln-liu/30min?du…

It’s live! new-wave.ai

Didn’t know a launch video can be made in one day! Always loved @toriluoo’s video aesthetics. Down to earth among the tech savvy. Love the human touch. Should I also start making talking form content🤓🙌

me and @xElenaYangx yapped about virality for 3 hours in sf and honestly half of it should be a content series. in ugc, strategies and trends move 10x faster than anywhere. the right conversations are how you keep up. also cheers to us finally finding a cute spot in sf 👀 open to recs…

if i liked your comment/ msg, that means i already sent you a dm! plz check ur inbox :)

i've been paying people to talk on camera for 6 months now. it worked. creators are going viral & earning thousands. so now i'm paying more of you. comment "ugc" and i'll dm you everything.

replying to all the dms tmr 🫡

will be filming some cool videos this week while in sf! if anyone has any recs on filming location/ pretty office, would love to come by...👀

if you think you're funny, i want to pay you. up to $3k/mo to make content that actually makes people laugh. new ugc spots just opened on @newwave_ai. retweet drop your portfolio. i'll DM ya.

solid workflow. step 8 is where most people stall though. "scale with other creators" sounds simple until you're sourcing them, tweaking every script down to the detail, tracking 100 videos across platforms, and running payouts by hand. it should all live in one place, not scattered across 5 tools. can't wait to show you what we're building soon.

last time i opened paid creator spots, 1,000 people wanted in. doing it again, bigger. new video coming soon. ty @anandPa94 for providing an aesthetic french filming studio for the day :)

this playbook is about to be everywhere. which means everyone's about to have the same information. which means the moat is no longer knowing what to do. it's how fast & efficient you can execute it. pivoting strategy mid-campaign, adjusting pricing, cutting cpm, managing 30 creators without dropping balls, knowing when to fire them. that's where campaigns are won now. i'm building the tool for exactly this. a yc company joined 2 weeks ago, already at million of views and thousands of downloads. closed beta. comment "wave" if you want in.

Founder Wellness - East Village, NYC Pt. 2

NYTW was fun!! Highlights: - met fellow non-ABG AG CMO @toriluoo - @benleejamin @madelinehpark’s 1 party - peptide-curious at @Bonecondor’s soirēe - recovering with @thecollectiv3e on a rooftop with 1 UV (shoutout @jonaasw1 @maggiexgao!) - seeing @kashvii every day lol