I sense an awakening in the force 🫣 @boundless_xyz

Man, @descript has gotten *really really* good over the last couple of years. If you're doing solo video / clip editing, cannot recommend it highly enough. Incredible product.

many don’t know this but Claude has a store in Tulum

stop buying conference sponsorships. i've sold $5m worth of them. i know exactly what you get - a banner, a booth, and leads that don't close. the people closing deals at every conference you attend are doing something completely different. here's what it is. 1/ the conference business model is simple: sell sponsorships, sell tickets, everything else is secondary. they'll promise you visibility to high-status people. what you actually get is bd people waiting for you to get off stage to pitch you. there is no ROI. i've seen it from the inside. 2/ if you're showing up day one with no meetings booked, you've already lost the week. three weeks out: identify the 10-15 people you actually need to see. not want to see. need. know their business. know their problems. when you get in front of them, you're not a stranger with a pitch. be the sniper, not the machine gunner. 3/ everybody wants the keynote slot. almost nobody thinks about the moderator seat. pitch yourself to moderate early. you get the speaker badge, the VIP access, and you don't have to buy a ticket. what you also get: your name on the agenda, a reason to reach out to every panelist in advance, and 45 minutes of guaranteed face time with the highest-status people in the room. free of charge, baby. 4/ if you're working a booth, you're paying money to position yourself as low status to the exact person you're trying to sell. booths resemble a transactional counter style sale - not a good vibe for a long term relationship. booths attract tire kickers, competitors, and people who want free swag. the real deals happen at the dinner the night before. at the hotel bar at 6pm. in the lobby of the nicest hotel within walking distance of the venue. that's where the 1% of your industry is having the conversations that matter. 5/ the salespeople who kill it at conferences are not the ones who pitch the hardest. they're the ones who make the other person feel like the most important person in the room. first conversation: purely relational. ask about their business. find a way to add value before you ever mention what you do. 6/ where you stand physically is a strategy. registration - first contact before the day pulls people away. hallway outside main stage - people want to talk about what they just heard. hotel lobby bar at 6pm - highest foot traffic, zero social obligation. also: get to know the event staff, email them before the event. sweet-talk the right person and you might get your hands on the attendee list. worth more than anything on the agenda. 7/ socially awkward? same. all good. find your most gifted bd/ social friend and attach to them. let them open rooms, carry conversations, pull people in. your job is to swim in their wake. when the conversation is warm, you step in and go deep. they're the spark. you're the fuel. together you outperform a room full of solo operators trying to do both at once. 8/ three days of conferences is a marathon. two drinks max. no 3am nightlife. the people you're trying to reach are getting invited to everything. the ones who show up sharp every morning stand out because almost nobody else does. manage your energy like an athlete managing game minutes. exit dead conversations immediately. it's not rude. it's professional. 9/ the follow-up window is 24 hours. not 72. not next week. the conference high fades fast. after a week you're basically a cold outreach. same night or next morning: one specific reference to the actual conversation. one clear next step. no fluff. this is where most conference value gets lost. and where the deals actually start. 10/ first conference: you're new. third conference: people recognize you. fifth conference: people are coming to find you. show up consistently. host things. moderate things. make introductions with no agenda. after enough cycles, the conference works for you instead of the other way around. conferences are not networking events. they're compressed relationship-building opportunities with a timer on them. come prepared. add value before you ask for anything. follow up like your pipeline depends on it, because it does. dm me if you want to apply any of this to your situation - happy to trauma bond / share tactics / save you money on your anti-sponsorship journey.

BREAKING: Two people have climbed to the top of the Empire State Building in New York City, holding a banner from the skyscraper's antenna reading, "When the power of love beats the love of power, the world knows peace." As of now it's unclear how the pair reached the top of the building as police work to get them down from the spire, 1,454 feet above the ground.

We’re so glad we get to add Kashvi Parekh, Social Marketing Lead @ Boundless to our list of special guests for our summer cohort of The Bootcamp. @kashvii is a social and community builder helping crypto and tech brands find their voice grow their communities and turn online attention into real connection. She currently leads social marketing at Boundless. Before that, she spent more than three years at World of Women helping to shape the brand’s global community. Her work has also spanned campaigns and collaborations with brands including FC Barcelona, Sephora, Mastercard, Christie’s, Billboard, Ledger, and more. As a special guest, Kashvi brings her sharp understanding of how brands build trust, create content that resonates, and turn culture into distribution. We’re happy to have her sharing her wisdom with our cohort! To sign up for the bootcamp, head to bootcamp.hy.pe