@xElenaYangx profile picture
Elena @xElenaYangx

21 | Ikigai UGC Agency | We scale your apps

Joined August 2019
  • Posts 4,274
  • Following 749
  • Followers 1,917
1,017 Photos and videos
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Elena
 @xElenaYangx
15 Mar 2022
I post what I think on Twitter. Or at least I think I post what I think here.
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UGC video draft reviews aren’t always needed Here’s how Ikigai does it: > first 5 drafts of each creator is reviewed > then post on their own > we text them feedback along the way > if something’s unaligned, switch back to draft submissions Self-posting is a privilege to be earned by creators. Has been efficient and effective 👍
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Observe UGC creators today (July 4th) 🇺🇸 It’s reasonable to not post on a holiday But some creators still posted. This shows your their: > ability to commit > level of desire to succeed > preparation in advance Small actions reveal big qualities ✔️
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What managing 100 UGC creators in a year taught me about humans 🫀 1. You can coach some ppl, but you can’t change people 2. If they wanted to, they will. Self-drive goes further than external motivation 3. Being money-focused without showing results first is never a good sign 4. The best creators are the ones who can interpret feedback and make changes fast 5. Content<>creator fit is real. Everyone has an edge in a specific style After interacting w hundreds of creators, I’d probably make a good Recruiter in another world lol 😜
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POV: Ikigai creators’ UGC accounts have so many more followers than my personal IG 🤭
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8 sec text overlays are increasingly useless🚮 Demos must be included in UGC videos Whether subtly or outright To convey your value prop🧩 Ways of plugging your app: - screen recording - 2nd device - overlay screenshot - overlay video - half transparent overlay - app logo Selling is not a turn-off if done correctly.
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Assigning formats vs. Creative freedom for UGC creators I used to think Higher priced creators = less content research for us Wrong 😑 70/30 split is necessary Most work should fall under UGC managers Individualized ideas could work But UGC creators don’t have a system To test out concepts in the right way Tell creators what to do ‼️ And they will add their own touch to it
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Hot take: Off-boarding UGC creators is a good thing Taking out the bottom 10%-20% Replacing with potential top 10%-20% Erases entitlement on the campaign You’ll achieve a higher: > speed of implementing suggestions > team meeting attendance > post quality Let everyone see that a UGC position must one earned, not granted for good 💪
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Rate my UGC agency owner workspace setup🤔 Minimalist?
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App founders’ 5 stages of grief 🪦 UGC edition: 1. Accounts are shadowbanned 2. Videos aren’t bringing in views 3. Views aren’t bringing in engagement 4. Engagement isn’t driving downloads 5. Users aren’t converting into paid If u want to escape this death cycle 🔄 Ikigai will make it 5x more efficient With experience from bootstrapped to venture backed apps Intuition system for u to level up 🆙 Message me and we’ll chat!
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The moment school education ended Is the moment that life started Grateful that get to help apps scale While being caffeinated ☕️🧊 In my dream city 🌉
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“Spam UGC videos to get to $20k MRR” Here’s what they don’t tell u: Every step of the process requires iterations > content style > video length > editing effects > product updates > paywall a/b testing > comment section control > CTA variations Let incremental improvements compound If u don’t want to lose sleep over UGC mkt, Ikigai’s scaled 10 apps (u use some of them 🤓) Dm me and we’ll handle everything end to end So u can see the conversions u want🤭
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It takes 10000hrs to master a skill Everyone and their moms are starting a UGC agency Our entrepreneurial creators are also breaking independent! How would Ikigai differentiate? > conversion driven (active user acq) > efficiently find content formats > flexibility & customization in service > transparency. No fluff or bluff All are work in progress, getting to that ten thousand hours Best part, we’re already 1 year in 🙂‍↕️
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Not 2 weeks, not 2 months, but 2 years of UGC We both transitioned from creator to Manager & Agency Owner in SF🥹 The challenges we see in 2026: > trends going quickly out of style > creating formats is a huge hit or miss > creator entitlement and rates inflation > labor-intensive management > more difficult product differentiation A unique experience to see the industry before it became trendy And stick to it throughout the process Full circle moment for the both of us 💛
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"social not from a paid perspective, but from a creator lead perspective"
etn.
 @etnshow
Mar 16
Elena Verna (@ElenaVerna) Head of Growth @Lovable tells us how they built a viral growth engine: "The only thing that's working right now is social. But social not from a paid perspective. It's from an organic, creator-led perspective". "This is actually a pretty big counter pattern to most companies that tell their employees to zip it on socials". "We just say, 'Go be out there, show personality, show who you are, so people know who's building this product behind them "In the era where product is no longer differentiated in features, people want it to be human because we're going back to that human connection because technology is catching up on all of the functionality".
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Bet on Humans more than AI 🤖 AI UGC accounts’ success rates are extremely low atm Then ones u do see are the top 0.1% When it’s not made by humans, it’s harder to target humans We’ve been seeing a high success rate With human UGC accounts at Ikigai - consistency gives great account health - quick iterations and a/b testing - looks real bc it is real lol Anything could work So make the best bets compound ⏱️
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Materials for UGC creator onboarding: - contract for accountability! - warmup playbook accounts to follow - premium app access - team gc link - form for social account @ and bank info - current creative brief for updated content What else do u send creators?
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UGC creators don’t respect authority 😤 they respect experience backed by results. Always better to start off as a creator before stepping into a managerial role. You’ll show: - knowledge on content and editing - ability to identify high leverage suggestions - specific formulas within UGC I was a UGC creator for 10 apps before starting Ikigai, my UGC agency Your conviction will give them confidence☀️
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Every UGC manager needs an assistant💃 Bts, Ikigai’s campaign manager helps with: - creator outreach - interviews - onboarding logistics - meeting scheduling - canva slideshows - individual check-ins - flagging accounts that require attention - payments - backend documents - checking analytics - holding me accountable to misc. tasks - a lot more Across diff clients and campaigns, really couldn’t have done it alone 🤝
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“My UGC creators aren’t improving” Put them on a team meeting and give them an open prompt Hear their reflections and thoughts 💭 As a UGC manager team meetings aren’t about yapping But shutting tf up and listening > their goals > challenges > questions When they voice their thoughts out loud, they begin to improve afterwards Has been proven time and time again!
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Crazy that more brand builders, accelerators, and firms are all talking about marketers now 💎
GREG ISENBERG
 @gregisenberg
Jun 20
The most valuable skill sets on the planet right now: 1. people who can set up agents properly, manage them, and run local AI models 2. marketers who know how to build distribution 3. robotics engineers who can do all three: build the hardware, wire in the AI, and source manufacturing etc 4. curators who are good at yapping and can do short form video in their sleep 5. the builder-distributor. The one person who can both ship the product AND get it in front of people 6. IRL community builders
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