July 6, 1935 adveritisng poster for the film showing of Joe Louis' 6th round TKO of former Heavyweight Champion Primo Carnera on June 26th at Yankee Stadium.
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A few nuggets from The New York Times after louis disposed of another former titlist, Max Baer, in September:
...As he fought his way unquestionably to a title chance, therefore, Louis not only increased his own fortunes but brought to boxing the first million-dollar fight the sport has attracted in eight years, the sixth million-dollar bout of record and the greatest crowd ever to witness a sport event in this city. The net receipts, less the Federal tax of 10 per cent and the State tax of 5 per cent, were $804.955. The Free Milk Fund for Babies, Inc., of which Mrs. William Randolph Hearst is chairman, shared in the profits to the extent of $80,495, boosting to about $150,000 the sum the fund has realized on three boxing matches this year. The Jimmy McLarnin-Barney Ross fight and the Louis-Carnera battle, all held by the Twentieth Century Club, brought the fund a combined total of about $70,000.....
.....Louis's fists have opened the chance to make himself the first Negro fighter to hold the world's heavyweight title since Jack Johnson, with the tremendous fortune the crown brings. He has the world at his feet and he intends to see most of it on a combination honeymoon and business trip. Looking over available opponents, Louis realizes that the field for future conquests is alarmingly limited. The amazing speed with which he has rushed to the front, the fourteen months of professional boxing he has had through twenty-five unbroken victories, twenty-one of them by knockouts, find him with but one more possible foe worthy the distinction before a title match......
.....In fourteen months he has catapulted to the top. In three major fights Levinsky. Carnera and Baer Louis has well-nigh exhausted his supply of ring rivals. He has amazed more than $300,000, his biggest purse being the sum he received for one of the shortest and easiest battles of his brilliant career - the destruction of Baer......
.....Louis revealed yesterday through one of his manager Julian Black, that he plans a foreign tour following the Christmas holidays. He will tour South America and Europe, accompanied by Promoter Jacobs, to whom the new ring sensation is bound by contract until January, 1937, with an option of renewal. In the capitals of Europe and South America Louis will engage in a succession of fights if they are available. He has no serious thought of exhibitions. He wants actual combat.....
....In fourteen months he has catapulted to the top. In three major fights Levinsky. Carnera and Baer Louis has well-nigh exhausted his supply of ring rivals. He has amazed more than $300,000, his biggest purse being the sum he received for one of the shortest and easiest battles of his brilliant career - the destruction of Baer....
.....Louis revealed yesterday through one of his manager Julian Black, that he plans a foreign tour following the Christmas holidays. He will tour South America and Europe, accompanied by Promoter Jacobs, to whom the new ring sensation is bound by contract until January, 1937, with an option of renewal. In the capitals of Europe and South America Louis will engage in a succession of fights if they are available. He has no serious thought of exhibitions. He wants actual combat.....
....."We'll leave probably in late December or after the holidays," said Jacobs. "We may go to South America first for actual battles there, and visit Europe afterward, fighting in London, Paris, Berlin and other capitals. Any matches Louis engages in on the foreign tour will be real matches. There will be no exhibitions.....
....."While we are in Germany I'll try to sign Schmeling for a bout with Louis next Spring or Summer. The match will be held here unless a better locality presents itself. I have offers from Detroit and Chicago right now. After the Schmeling match, Louis will be ready for Braddock, providing he wins.".....
Critical opinion on the fight was unanimous that Louis is one of the greatest fighters in ring history; certainly the greatest piece of fighting machinery that has come along since Dempsey. One veteran follower of the sport expressed the belief that only Jim Jeffries could have beaten Louis, adding the conviction that the Brown Bomber would have knocked out Dempsey had they been contemporaneous ring figures.