Design and Creative Direction for consumer brands. Brand Product person. @sephora accelerate 2025. Prev: Design Head @gojekindonesia, Brand @swiggy @phonepe

Joined September 2013
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Our first chapter: THE INDIAN RED Follow chai society dot in, on Instagram for daily picks from our beloved Indian brands.
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Need some reccos fam 🇩🇪 I’ll be spending August in Berlin. Send me your favorite art spaces, exhibitions, music venues, restaurants, and of-course people I should definitely meet. TIA🤍
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Fatema Raja reposted
Joe Hudson is one of the most sought-after executive coaches in tech, working with leaders across OpenAI, Apple, Google, and more. Here's his 5-part framework for how to run a company effectively
The biggest upheaval to work in our lifetime is here. Joe Hudson (@FU_joehudson) coaches the research team at @OpenAI (along with @sama and leaders across Apple and Google), and from that front-row seat, has noticed the people doing best in these AI-forward environments aren't winning for the reasons you'd expect. It's not more knowledge or more effort. Those are the exact two things AI does best. Instead, they win on "emotional clarity": staying in hard conversations, not turning on themselves (and others) when things get tough, and pushing forward through failure. In today's incredible guest post, Joe shows you exactly how to build this skill within yourself and your team. Inside: How AI is changing work: the NBA-ification of teams The new inner game: the "wisdom stack" that will set you apart How to build a team that can metabolize fear Don't miss this one: lennysnewsletter.com/p/the-n…
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A mentor told me this: Learn the difference between peace and avoidance. Peace is choosing not to fight battles that don’t matter. Avoidance is refusing to face the battles that do. Real wisdom is having awareness of which one you’re doing in the moment. I’ll never forget that.
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🚨🐅⛵️HIRING - INDIA'S BEST WRITERS For the last six years, our mission at Tigerfeathers has been to build a home for the most thoughtful writing and storytelling from India's tech ecosystem. Today this is just one piece of a larger media and investing puzzle that'll be the first of its kind on the Subcontinent. We have a bunch of awesome projects lined up for the next 12-18 months that includes ramping up the output on our existing channels (Tigerfeathers, Runtime, Next Up India); launching new IPs; expanding IRL; and creating a media ecosystem that justifies and amplifies the work of the most ambitious companies of our time. The throughline that cuts across everything we do is Quality - that's it. Every time we hit publish we want to make sure that it counts, that we earn people's attention, and that we send waves of serendipity towards the people that trust us with their stories. With that being said... We're expanding the team - and looking to hire India's most cracked researchers, editors, writers and storytellers (ideally these roles should fit into one person). Specifically, we're looking for: - delusions of grandeur - a relentless curiosity and optimism - a visceral irritation with sub-par and sloppy work - an ability to simultaneously teach and entertain (via your writing) - a love of rabbit holes (and burrowing deep) - an unreasonable commitment to making exceptional things (i.e. a love of the game) - an assortment of weird interests across Indian tech, history, art, capitalism, culture, and everything in between. You will work on some of the most exciting pieces and profiles about individuals, ideas and ventures that will define 21st century India; and you will work alongside people that count themselves as the best in the world at what they do. Also, the vibes in the group chat are immaculate. If any of the above sounds like you, fill in the Google Form (linked below) and we'll get back to you asap. PS: Several of our friends at India's best deep tech startups and funds are also looking to fill similar roles, so if we like your work but it turns out you're not the right fit for us, we'll do our best to find you another awesome home for your talents.
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The Age of AI demands planetary-scale Carbon Dioxide removal. @AltCarbonIndia is using volcanic rock dust to geochemically pull carbon out of the atmosphere — and we just proved it works at scale. The world's largest issuance of carbon credits through Enhanced Rock Weathering. ~10,000 tonnes of CO₂ removed. Enough to offset a small AI data centre. India has a history of scientific breakthroughs that stun the world — across medicine, space exploration, energy, & financial inclusion.🇮🇳 Climate Change is the most significant existential threat to our species. It demands Himalayan Ambitions. We're moving mountains to make that happen. Literally.
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Indian beauty founders seem so busy copying each other, or borrowing from the West, that we’ve forgotten to build a real point of view. It’s sad to see the beauty aisle arrive at such a strange creative stillness.
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The death that is picking the right shade for a brand colour. Project launching soon 💙
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Updated my website last month. Taking up (limited) brand and design projects this year. Reach out if you have a fun brief / challenge for me. 🤍
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Combining my love for Indian brands and curation. Follow Chai Society ( instagram.com/chaisociety.in…) on Instagram for a very intentional Design-led curation of Indian products ❤️
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Mangoes are a love language back home 🥭
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Homogenisation has slowly flattened BPC in India into two flavours: Ayurvedic nostalgia or borrowed Western minimalism. But it wasn’t always like this. I take a brief ride back to 1916 and unfold the aesthetic evolution of India's beauty aisle tell 📖👇 nextupindia.substack.com/p/n…
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Fatema Raja reposted
The life cheat code nobody told you: Be the most interested person in the room. Everyone tries to be the most interesting person in the room. The most compelling stories. The funniest lines. The most impressive credentials. The most names dropped. Don't be everyone. It backfires. It feels painfully forced. It reads as insecure. Instead, focus on being interested, not interesting. Turn outward. Take a genuine interest in others. Not as a means to an end, but because you actually want to learn about who they are as a person, beneath the surface. When you open up to people, they can feel it. They reciprocate and open up to you. Be visibly happy to see people. Smile at people. Ask high-quality questions. What are you most excited about right now? What's creating the most energy in your life at the moment? What's lighting you up outside of work? Ask follow-up questions. Be glowing about what other people are doing. Not fake or disingenuous, but genuinely excited about what they're excited about. Lighting up for others makes them light up for you. Being interested is how you become interesting.
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Life rarely changes in a positive way without an increase in responsibility. That can mean taking ownership of your health or committing to a relationship or starting a business. Whatever it is, if you want the trajectory to change, the amount of responsibility usually has to change.
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We do a whole bunch of crazy artsy things at @AltCarbonIndia. Like putting on a light show with 10 projectors in a large factory. We're artists, learning science, and want to hire a video editor to kickstart our visual storytelling charter. Help please! #hiring
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Something I know (but still underestimate): Your environment shapes your entire reality. The people you surround yourself with determine your outcomes. Surround yourself with people who are constantly talking about the past, you'll be stuck in it. Surround yourself with people thinking big about the future, you'll build a bright one. Spend time with people who encourage you to think bigger. Who believe you’re capable of more. A person is either holding you back or pushing you forward. There is no in between.
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The most attractive trait isn’t looks, wealth, or status. It’s energy. When you walk into rooms with genuine enthusiasm, interest, and curiosity, you become a magnet for the highest quality people. Energy is contagious. Spread the kind you’d want to catch.
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