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Tomas Corza @tomas_corza
Joined January 2024
  • Posts 3,776
  • Following 465
  • Followers 150
313 Photos and videos
Generative Engine Optimization (GEO) helps your content appear in AI interactions with LLMs such as ChatGPT, Perplexity, and Grok. I’ve launched a new FREE GEO course that teaches the theory and methodology that will help you create content that: Ranks in AI-generated interactions and is optimized for large language models. Click the link below to start learning and prepare for the future of AI information search. Link: f.mtr.cool/svnyznkwli #SEO #AISEO #ContentStrategy #DigitalMarketing  #contentmarketing

Generative Engine Optimization (GEO) Course — Corza Marketing

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Click the link to learn how to write jobs to be done marketing strategy.  Link: f.mtr.cool/nlyofurzgd #jtbdtheory #jtbd #jobstobedone #productmarketing

How to Write Jobs to be Done Marketing Strategy: JTBD Theory — Corza Marketing

How to write jobs to be done marketing strategy in five steps.

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Super Bowl AI ads received sharply negative sentiment this year. Even commercials that only looked AI-generated were penalized. That shift signals something bigger. As audiences grow more sensitive to synthetic content, visible human authority is becoming a stronger trust signal. In this article, I break down what the AI ad backlash means for brand trust, generative engine optimization and why a balanced content strategy matters more than ever. Read the full breakdown here: f.mtr.cool/qoczazostj #DigitalMarketing #contentmarketing #aimarketing

The AI Ad Backlash and Brand Trust — Corza Marketing

AI is a powerful tool when used strategically. It can scale structured, optimized content for SEO and GEO, but it cannot replace human authority. Brands that combine AI efficiency with expert...

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The future of AI from the perspective of Omar Shams CEO of Mutable AI.  Link: f.mtr.cool/ihfcggibci #AI #artificialintelligence #futurism

The Future of Work: How AI is Reshaping Organizations and Society — Corza Marketing

Artificial Intelligence is revolutionizing more than just industries—it's redefining the very nature of work, organizations, and societal dynamics. From automating routine tasks and transforming...

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Click the link to learn how AI is changing creativity.  Link: f.mtr.cool/yrsjozjyph #creativity #aicreativity #ai

How AI is Changing Creativity — Corza Marketing

Brian Redban sees AI as more than just a tool—it’s a catalyst for reimagining creativity. From turning a hum into a symphony to creating immersive virtual worlds for podcasts, AI opens up possibili...

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Learn how to adapt your SEO strategy for Google's AI overviews.  Link: f.mtr.cool/kltamvlebl #seo #contentmarketing #seostrategy #aisearch

Generative Engine Optimization (GEO) Course — Corza Marketing

corzamarketing.com
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TechCrunch recently covered Google’s latest search announcement, and the takeaway is hard to ignore. Search is becoming less about links and more about AI-generated answers. Google is moving search toward AI Mode, conversational results, and agentic experiences that help users compare, summarize, and decide faster. Click the link to learn more. Link: f.mtr.cool/pfstakqogu #aisearch #geo #seo #searchoptimization

Google Is Turning Search Into an AI Answer Engine — Corza Marketing

Google’s AI Search announcement confirms a major shift: search is no longer only about ranking pages. It is becoming an AI-driven answer system that summarizes, compares, and recommends. SEO still...

corzamarketing.com
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Click the link to learn about the integration of AI into government services.  Link: f.mtr.cool/bnqffyeymg #AI #artificialintelligence #futurism

Understanding the Role of AI Governance in Public Services — Corza Marketing

Artificial intelligence is rapidly transforming public services, but its growing role raises crucial questions about trust and governance. This article explores how AI is being integrated into...

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Why do we listen to music? What is the music job to be done? Link: f.mtr.cool/aiycnskzbe #jtbdtheory #jtbd #jobstobedone #generativeai #chatgpt #AI #artificialintelligence #culture

AI, Music, JTBD Theory and Culture — Corza Marketing

Explore the crossroads where AI and human creativity meet, redefining what it means to create and appreciate art in today’s world. In this article, I delve into how AI is reshaping our culture—from...

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AI can create headlines, images, and campaigns in seconds. But that doesn’t mean creativity matters less. Research shows AI doesn’t replace creativity, it amplifies the creativity people already have. AI can generate ideas, but humans still decide which ones matter. Read the full article: f.mtr.cool/daqrcgdnqo  #artificialintelligence #contentmarketing #digitalmarketing #productmarketing

Why Human Creativity Matters More in the AI Age — Corza Marketing

As artificial intelligence reshapes marketing, many assume creativity will become automated. But emerging research and industry insights suggest the opposite. While AI can generate ideas at scale,...

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Click the link to read my article. Where I discuss SciAgents, the brainchild of researchers from the Massachusetts Institute of Technology (MIT).  Link: f.mtr.cool/dlnuxjuyun  . . . #AI #artificialintelligence #futurism #sciagents #MIT #MassachusettsInstituteofTechnology #multiagentsystems #llm #knowledgegraph #aiagent #deeplearning

Automating Scientific Discovery With AI SciAgents — Corza Marketing

Discover how SciAgents, an AI-powered system developed by MIT, is transforming the way we approach scientific discovery. By automating complex research processes, SciAgents accelerates the generation...

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🎧 Why Do We Really Listen to Music? It’s more than just sound. Music is how we cope, connect, and express ourselves. Whether it’s lifting your mood, bonding with friends, or finding your identity—music is hired to do a job. In this new post, Tomas Corza breaks down how Jobs to Be Done (JTBD) Theory reveals the deeper purpose behind music consumption—and how artists and marketers can use it to create more meaningful audience connections. Read now and learn how to tap into the real reasons people press play. 👉f.mtr.cool/bxkkvqxlwg #JobsToBeDone #JTBD #ProductMarketing

JTBD Theory and Music — Corza Marketing

I discuss how the JTBD theory approach can help uncover the deeper reasons why people listen to music.

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Click the link to read my article. Where I explain the basics of Jobs to be done.  Link: f.mtr.cool/ctqbklgxpv #jtbdtheory #jtbd #jobstobedone #productmarketing

Jobs to be Done Template: Transportation Market Job Map — Corza Marketing

A template jobs to be done job map. With a transportation market example.

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Click the link to read my article. Where I explain the basics of Jobs to be done.  Link: f.mtr.cool/gssknzfzce #jtbdtheory #jtbd #jobstobedone #productmarketing

Jobs to be Done Template (JTBD Theory) — Corza Marketing

This jobs to be done template is intended to explain the basic idea of JTBD theory and its benefits.

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Click the link below to learn about the AI JTBD analysis tool. Link: f.mtr.cool/haiehjzfci #jtbdtheory #jtbd #jobstobedone

JTBDGPT a Jobs to be Done AI Innovation Expert — Corza Marketing

I explain the free JTBD AI innovation expert I created. An AI trained to be an expert in JTBD theory.

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Most marketers are using AI the wrong way. They use it to produce more content faster. But the real opportunity for AI is improving marketing research and decision making. A recent Harvard Business Review article on generative AI and market research explains how AI can help marketers synthesize insights and surface patterns across large datasets. That idea closely aligns with a methodology I’ve been developing for years using Jobs to Be Done theory. In my latest article, I explain how combining AI with structured frameworks like JTBD can significantly improve marketing ROI. Read it here: f.mtr.cool/nwtrkdrkku #aimarketing #jobstobedone #productmarketing #jtbd #marketingstrategy

How AI Can Increase ROI in Marketing Research — Corza Marketing

AI increases marketing ROI when it improves how we understand demand. Frameworks like Jobs to Be Done help turn AI research into real insight. Better insight leads to better strategy.

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Click the link to learn how to write jobs to be done marketing strategy.  Link: f.mtr.cool/tofnjsmfuy #jtbdtheory #jtbd #jobstobedone #productmarketing

JTBD Theory for Product Development — Corza Marketing

Discover how the Jobs-To-Be-Done (JTBD) framework revolutionizes product development by shifting focus from features to fulfilling customers' true needs. Learn how this powerful method, pioneered by...

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Click the link to learn how to make your content appear in AI search results and interactions. With SEO for AI, Generative Engine Optimization (GEO). Link: f.mtr.cool/bvkouydysv #contentmarketing #geo #seo #aisearch

Generative Engine Optimization (GEO): AI-Driven Search and Content Visibility — Corza Marketing

(GEO) Generative Engine Optimization is redefining digital visibility by optimizing content for AI-driven search engines like Google’s SGE and ChatGPT, ensuring higher citation frequency and contex...

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SEO isn’t dying. It is evolving. We’ve officially entered the era of Generative Engine Optimization (GEO). Instead of ranking 10 blue links, search engines are now generating answers. Platforms like ChatGPT, Perplexity, and Google’s AI-powered search experiences synthesize information and present users with direct responses. Which means: 👉 If your content isn’t being used in the answer, it’s invisible. GEO isn’t about stuffing keywords. It’s about structuring content so AI systems can: • Understand it • Trust it • Extract it • Cite it The brands that win in this new landscape will: ✔ Build deep topical authority ✔ Create structured, machine-readable content ✔ Demonstrate real expertise ✔ Optimize for inclusion — not just ranking In the past, SEO was about position #1 Now, it’s about becoming part of the response itself. This shift is bigger than a Google update. It’s a fundamental change in how visibility works online. If you’re still optimizing only for traditional SERPs, you’re optimizing for yesterday. Are you thinking about GEO yet? Click the link to learn more about GEO: f.mtr.cool/gzqgqvuphu #ContentStrategy #DigitalMarketing #contentmarketing #aisearch

Optimizing for AI Search — Corza Marketing

Generative Engine Optimization (GEO) is the evolution of SEO in the age of AI-driven search. Instead of optimizing solely for rankings on traditional search engine results pages, GEO focuses on...

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TechCrunch recently covered Google’s latest search announcement, and the takeaway is hard to ignore. Search is becoming less about links and more about AI-generated answers. Google is moving search toward AI Mode, conversational results, and agentic experiences that help users compare, summarize, and decide faster. Click the link to learn more. Link: f.mtr.cool/bpejwtkpwv #aisearch #geo #seo #searchoptimization

Google Is Turning Search Into an AI Answer Engine — Corza Marketing

Google’s AI Search announcement confirms a major shift: search is no longer only about ranking pages. It is becoming an AI-driven answer system that summarizes, compares, and recommends. SEO still...

corzamarketing.com
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