One unified platform for your entire GTM team, from first touch to closed won. Finally, everything just works together.

Joined March 2025
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Today, we’re announcing $80 million in funding - co-led by @khoslaventures and @kleinerperkins - to end the tool sprawl, once and for all. GTM is broken. We’re here to fix it. Read the full story on @Bloomberg here: bloomberg.com/news/articles/…
Excited to share @reevo_ai is coming out of stealth with $80 million in funding. Grateful to partner with @khoslaventures and @kleinerperkins - and a heartfelt thank you to @vkhosla, @SamirKaul1, & @mamoonha for their support in helping us build something category-defining.
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Every discovery call should be a natural, highly contextual conversation. 67% of sales professionals say discovery calls are the most critical stage in the sales process, but too many sellers still turn them into an interrogation. Buyers show up hoping for a conversation about how to solve a problem. Sellers show up reading from a list of BANT questions. The challenge is that sellers don’t have time for pre-call research, which leads to: → Asking generic questions that lack any depth. → Exceeding the 43:57 talk-to-listen ratio for insightful discovery calls. → Taking notes to remember every piece of information to update the CRM afterward. But a seller shouldn’t have to do this work anyway. That’s why #Reevo exists. Before you even get on a discovery call, Reevo researches the prospect, builds a pre-meeting brief, and generates tailored questions. Now, you’re present for the entire conversation. Check out our guide to discovery calls: reevo.ai/blog/discovery-call…
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The prospect has already given you half the story. They've visited your website, downloaded your content, exchanged emails with your team, and maybe even sat through a previous meeting. And yet some discovery calls still start like a police interrogation. "What's your budget?" "What's your timeline?" "Who signs off on this?" The buyer showed up hoping to talk about a problem. The rep showed up hoping to complete a form. That's why so many discovery calls feel painful. The best reps don't treat discovery as information gathering. They treat it as understanding. They already know the basics. They're trying to figure out what's broken, why now, what's stopping the team from fixing it, and what happens if nothing changes. In a lot of organizations, that's easier said than done. Sellers spend hours every week researching accounts, digging through notes, updating CRM records, and piecing together context from six different systems before they can even have the conversation. The result is that discovery turns into catch-up. It shouldn't. A discovery call isn't the time to start researching. It's the time to make sense of everything you already know and help the buyer make sense of it too. The best sales conversations happen when the rep can stop acting like a data collector and start acting like a human.
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44% of sales reps give up after one follow-up. 80% of sales require five or more. That gap is where pipeline dies. Reps are bouncing between a slow CRM, a disconnected dialer, a separate sequencer, and enrichment tools missing half the data. By Day 3, the cadence is already dead. The teams generating consistent pipeline have figured out a few things: 𝗠𝗮𝘁𝗰𝗵 𝗽𝗮𝗰𝗲 𝘁𝗼 𝗶𝗻𝘁𝗲𝗻𝘁. An inbound demo request needs immediate, high-touch outreach over 8 days. A cold enterprise account needs a slow burn over 30. Same product, opposite motion. 𝗚𝗼 𝗺𝘂𝗹𝘁𝗶-𝗰𝗵𝗮𝗻𝗻𝗲𝗹. Buyers get ~15 cold emails a week. Multi-channel outreach drives up to 287% higher engagement — the LinkedIn message lands when the inbox doesn't. 𝗠𝗮𝗸𝗲 𝗲𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵 𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁. Pain point → case study → new angle. Research shows 6-8 touches is where deals break open. If your cadence is 3 emails, you're quitting right before the breakthrough. Three templates that actually get run: - 8-𝗱𝗮𝘆 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 (79.4% 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗿𝗮𝘁𝗲): Call email Day 1 → case study Day 2 → call LinkedIn Day 4 → pain point Day 6 → breakup Day 8 - 16-𝗱𝗮𝘆 𝗰𝗼𝗹𝗱 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱: Personalized email Day 1 → call Day 3 → case study Day 5 → voicemail Day 7 → LinkedIn Day 10 → bump Day 13 → breakup Day 16 - 30-𝗱𝗮𝘆 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲: Research-led email Day 1 → intro call Day 5 → benchmark report Day 9 → LinkedIn Day 14 → voicemail Day 18 → new angle Day 22 → breakup Day 28 What does your go-to cadence look like — and does it actually get run consistently?
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David Zhu, our co-founder and CEO, has been named to the Silicon Valley Business Journal’s 40 Under 40 Class of 2026! 🎉 The award recognizes leaders shaping Silicon Valley’s next chapter, and David has been doing exactly that. From scaling DoorDash during hypergrowth to founding Reevo alongside an exceptional team of operators, engineers, and builders, he’s never been interested in maintaining the status quo, which is why he looked at the modern revenue stack and decided the whole thing needed rebuilding. Huge congratulations, @david_zhu1. Well deserved. 👏 lnkd.in/eYZjf3kz
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"Hi [Name], hope this finds you well! I wanted to reach out because we're the leading provider of—" Deleted. The inbox in 2026 is brutal. The only emails that survive are ones that answer two questions in under three seconds: who are you, and why are you emailing me right now. We wrote 22 templates for every sales scenario. Cold, follow-up, post-demo, renewal, upsell, breakup. All copy-paste ready, all with a breakdown of what makes them work. The subject line section alone is worth it! reevo.ai/blog/sales-email-te…
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The rep always knows why the deal was lost. They just have nowhere to put it that survives longer than a Slack message. So it gets logged as "Other." The QBR happens. Everyone nods at the pie chart. Nobody learns anything. 𝗪𝗲 𝘀𝗵𝗶𝗽𝗽𝗲𝗱 𝗣𝗿𝗶𝗺𝗮𝗿𝘆 𝗖𝗹𝗼𝘀𝗲𝗱 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝘀𝗼 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗖𝗥𝗠. One required primary reason. Multi-select additional reasons for when it was budget AND the champion leaving AND a competitor price drop all in the same week. The rep knew. Now leadership can, too. reevo.ai/release-notes?utm_s…
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5 things you actually need before every sales call: - Tenure - new in role pitches different than 5 years in - A trigger - funding, hiring, news. Something happening in their world right now - History - has anyone spoken to them before? Check before you find out awkwardly on the call - A trojan horse - one mutual connection, one shared tool, one observation. Peer to peer beats rep to prospect every time - Your hard stop - a call without a defined next step is just a chat. And chats end with "let me think about it" The top performers aren't doing this manually for every call. Just saying. 😉
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Legacy SaaS is telephone poles. Everyone's moved on. The infrastructure hasn't. Great analogy from Samir Kaul on why bolting AI onto old architecture isn't the same as building for it. @khoslaventures
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Deals don't die suddenly. They yawn their way to Closed Lost. Hugh's puppies have strong opinions about this. Especially the last one. 🐶 Highly engaged 🐶 Interested 🐶 Champion identified 🥱 "Just circling back on this" The signals were there. Just buried in emails, recordings, and Slack threads nobody had time to reread. Reevo surfaces them before the fourth photo becomes your pipeline. No puppies were harmed. All received treats.
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AI is killing the wrong version of the SDR job. The list-building, copy-pasting, and CRM logging? That was just admin overhead stapled to the role. The real job has always been finding the perfect moment to start a genuine conversation. Reps who only know how to manage the overhead are in trouble. But the winners are leaning into what AI can’t touch: - Signals, not lists: Making the judgment calls on what triggers actually matter. - The missing 10%: Adding the sharp human insight that AI misses. - The actual conversation: Mastering discovery, objections, and human rapport. AI isn't a threat; it’s a plate-clearer. The reps who embrace it will be the best SDRs the industry has ever seen!
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Your CRM didn't become AI-native. It got an AI button. If the calls are in one tool, emails in another, sequences somewhere else, and your CRM is missing half the story, the AI isn't reasoning. It's guessing. Real AI doesn't need more dashboards. It needs context. The architecture is the product. reevo.ai/blog/ai-crm-real-in…
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Eddie just closed a deal and tapped the gong like he was trying not to wake anyone. Extremely Eddie! ❤️ When a deal is won at Reevo, some ring loud. Some ring quiet. Some ring like they need to be heard from three floors up. Some ring like they're trying not to wake anyone. Both are winning. The deal got closed. That's the whole point!
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“You sound exactly like the last 14 people who called me today.” That’s the translation behind most cold call objections. “I’m not interested.” → You haven’t given me a reason to care. “Send me an email.” → I want you off the phone politely. “We already have a vendor.” → Switching doesn’t feel worth the pain. “I don’t have time right now.” → You’re not worth my time right now. “Call me next quarter.” → I’m hoping you forget about me. Reevo is actually really good at identifying what the real objection is based on conversation patterns, sentiment shifts, rebuttals, and what historically moved deals forward vs killed momentum. reevo.ai/blog/cold-calling-s…
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AI prospecting doesn’t work if you're just using it to do the old, broken job faster. - The reps actually crushing it right now aren’t focused on volume. They've completely changed the playbook. Here’s what it looks like: - Ditch the A-to-Z lists: Only reach out when a real signal (new hire, funding, competitor drop) makes it relevant. Everything else is just noise. - Kill the tab-switching: Stop researching manually. AI should scan their site, news, and LinkedIn to hand you a 30-second summary of their pain points before you even look at them. - "[First Name]" isn't personalization: Real personalization is connecting their actual context to your fix. Mentioning their recent shift from PLG to enterprise will always beat a generic "hope this finds you well." - Let behavior dictate the cadence: 12-step rigid drip sequences are dead. If they visit your pricing page, connect on LinkedIn. If they go quiet, wait. Let them drive. And if you're letting AI do the heavy lifting, protect your domain:Warm the inbox, watch positive reply rates (not opens), keep a human in the loop, and clean your data. AI multiplies whatever you feed it—good or bad. The teams winning today aren't sending more. They’re sending less, to the right people, exactly when it matters.
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One week after @saastr, the signs are on the wall. Literally. Slightly scratched, somehow still in one piece, and now permanently installed next to the gong. Thanks Estefan! The mission hasn't changed: less time managing software, more time selling. Good week to be building.
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The best GTM teams obsess over funnel leaks. Because by the time someone books a demo, they’ve already: * read reviews * compared competitors * checked pricing * asked their network what they think Which means funnel performance in 2026 is less about lead volume and more about where buyer momentum breaks down. Slow follow-up. Weak evaluation stages. Bad marketing → sales handoffs. Small leaks compound fast.
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