More and more design studios are showcasing interactive tools in their case studies, and I’m here for it.
We went from static PDFs to motion, and now we’re letting people actually play with the brand. It’s no longer just a bunch of rules, the constraints are built into the brand itself.
Here’s an example from the recent Stack Overflow rebrand by @studiokoto, featuring various interactive elements.
The future of brand design looks good.
In October, the 21-year-old Zuhair Lakhani announced his company Doublespeed and claimed it was the only venture-capital-backed bot farm in America when he received an investment from Andreessen Horowitz, also known as a16z. “Because why let Russia and China have all the fun?” Lakhani asks in his launch video. “Never pay a human again,” reads Doublespeed’s website, which advertises the ability to create AI personas on TikTok like a 62-year-old mother in Phoenix or a Gen-Z skater in Atlanta who will then post about your product.
Doublespeed is just one of a growing number of start-ups devoted to fabricating genuine virality online, some of which pay Discord users to create clips of podcasts, make fan edits of movie stars, and post glowing praise of whatever pop star has hired them. Lakhani’s pitch is one step beyond this: He wants not only to manufacture the trends but also to replace the real people involved with an army of AI influencers free of the human need for nuisances like payment or sleep. Clients of Doublespeed can invent a hot girl dancing to the song they’re trying to promote or a man in a lab coat extolling the science behind a skin-care brand.
The goals seem to be to titillate Lakhani’s peers and stoke fear in everybody else. Where other tech founders have tried to style themselves as responsible stewards of human morality, Lakhani has shrewdly begun to use nihilism as a marketing technique.
“I have no problem leaning into the dystopian feeling of our company. That’s what brought us all this attention so far,” he says. “A core belief of mine is that it’s very hard to get attention as a new company nowadays. Even if you raise $50 million, no one’s gonna write about you unless you’re doing something crazy.”
Read Rebecca Jennings’s full report: nymag.visitlink.me/1LSa3P
And the first Tech World Cup winners have been crowned
Congrats @fdotinc for the win. And to @brex too as the runners up.
You all played with hearts of gold.
THE TECH WORLD CUP
OPENAI
REPLIT
BREX
CLOUDFLARE
FOUNDERS INC
AFFIRM
HF0
SUPER{SET}
BASETEN
YCOMBINATOR
JUNE 28th
JACKETS AND JERSEYS BY PLUMSODA
MEDIA BY @siliconmania
VISUALS ENGINEERED IN AND BY @falcongx_
🚨💣 JUST IN: Silicon Mania and Plumsoda are hosting the first-ever Tech World Cup ⚽️
8 teams of founders & operators playing 5v5 soccer against each other to answer one question: which tech company will be champion?
6/28 - sf.
tickets below.