Founded in Dubai in 2018, youth fitness center Pinpoint Fitness has developed a structured movement education system designed to help children improve their movement skills, coordination, confidence, and overall athletic ability.
Rather than relying on repetitive drills or unstructured activity, the program uses carefully designed, obstacle-based movement challenges that gradually increase in difficulty as children progress.
"What we've built is a complete system for teaching children how to move," says founder Samer Hijazi. "Every class follows a clearly defined structure, every skill follows a progression, and every athlete follows a pathway. The goal isn't simply to keep children active — it's to help them develop exceptional movement skills, confidence, and physical capability through a method that delivers measurable progress. We've created a framework that develops technique, skills, athletic ability, and self-belief in a way that is structured, repeatable, and scalable."
Over the years, Pinpoint has also worked with thousands of children of varying abilities, including many on the autism spectrum and with other neurodiverse needs, with a focus on coaching, progression, skill acquisition, and meaningful development.
"We firmly believe that neurodiversity should never place a ceiling on a child's potential," says Hijazi. "Our responsibility as coaches is to find the pathway that allows each child to learn, grow, and succeed. We hold every athlete to meaningful standards while providing the support they need to reach them."
With that principle, the brand has now expanded to five locations across
#Dubai,
#AbuDhabi, and Nairobi, including its first international franchise this year launched in
#Kenya.
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