the diary of the sleep company ep.1

if everyone can build a product now. does branding become more important than ever?

new brand: sonnasleep.com

you can just do things.

time for a reintroduction hi, i'm aleksas. 19 years old, 6'8". and no, this isn't a team account. >hacked my university so my phone opens every door on campus >won lithuania's biggest vibe-coding hackathon with a dog collar that reads your dog's emotions >played basketball pro for 2 years until an injury ended it, so i coached a special olympics team to gold in 🇱🇹 and 🇮🇹 instead >grew up making things by hand in my granddad's carpentry shop >studied architecture for fun during freshman year of high school and won 1st and 3rd in national design competitions >founded a 3d printing company, a food-waste app, and a motorcycle custom-parts company in high school. learned carbon fiber manufacturing along the way >taught myself electronics, embedded systems and PCB design by building an AI tool that does it and teaches me as i go >built BrAI, my first EEG project, a system that reads brainwaves to help people focus now i've moved to San Francisco to build a sleep mask that reads your brain and eye signals in real time, then wakes you gently at the perfect moment with light and sound bullish on where the brain meets hardware. someone has to build the thing that actually reads it (still haven't finished my first year of uni)

the most common question we get as co-founders: "are you two related?" do we actually look that similar?

this made me smile way more than i expected. had a little fan girl moment.

say hi to @salamr4ja, our new hardware engineer. > EE @UCLA grad 2027. > won the 2026 California Neurotech Conference with a BCI piano (EEG EMG in, SSVEP model, music out). > just wrapped a firmware engineering internship @ Trembo. > been building hardware since 5th grade. > currently learning: latte art. > outside the lab: mountaineering, backpacking, basketball. bullish on: BCIs & autonomous manufacturing.

if you want to take a sneak peak at what i'm building: sonnasleep.com

time for a reintroduction hi, i'm Goda 👋 > 21 years old. > moved from lithuania 🇱🇹 to SF 🇺🇸 2 months ago. > been a dancer for 14 years now. > started teaching myself neuroscience at 16 (huberman is the most-watched person on my youtube). > got to uni, started in marketing, then switched to finance once i realized i could learn marketing faster than they could teach it. > taught myself to code by finishing harvard's CS50, then built a 5-agent startup-testing tool and sold it to my uni. > haven't stopped claude coding since. > spent 4 months at an early-stage VC fund. > then wanted to try content, so i started posting neuroscience papers explained in simple words on tiktok/ig @neurogoda. now i'm building a smart sleep mask that wakes you up easier, with light and sound, at the best moment in your sleep. bullish on where the brain meets technology.

meta is doing incredible work here. non-invasive brain-to-text, actually working. so optimistic about where this goes.

at frontiers of neuro today. who else is around?

breaking bad ep1

beta testing batch 2. who wants one?

who runs the best neurotech community in sf? meetup, dinner, discord, group chat, whatever. just want to be in a room where someone else has fought electrode impedance at 1am.

> you’ll never start a rocket company > you’ll never build your own engines > you’ll never be able to use off-the-shelf parts > you’ll never survive three launch failures > you’ll never reach orbit > you’ll never win NASA’s trust > you’ll never launch cargo to the ISS > you’ll never compete with Boeing > you’ll never compete with Lockheed > you’ll never make rockets reusable > you’ll never land a rocket vertically > you’ll never land one on a drone ship > you’ll never reuse a booster > you’ll never fly the same booster 10 times > you’ll never fly the same booster 20 times > you’ll never fly the same booster 30 times > you’ll never recover and reuse the fairing > you’ll never lower launch costs > you’ll never launch every month > you’ll never launch every week > you’ll never launch multiple times a week > you’ll never carry astronauts > you’ll never replace Roscosmos > you’ll never fly civilians to orbit > you’ll never manufacture satellites at scale > you’ll never build the biggest constellation ever > you’ll never make satellite internet work > you’ll never make satellite internet fast > you’ll never make satellite internet affordable > you’ll never serve rural customers > you’ll never serve aircraft and ships > you’ll never build a methane rocket engine > you’ll never make full-flow staged combustion work > you’ll never build the most powerful rocket ever > you’ll never build a rocket bigger than Saturn V > you’ll never build it out of stainless steel > you’ll never launch Starship > you’ll never separate Super Heavy and Starship > you’ll never relight Raptor in space > you’ll never bring Super Heavy back > you’ll never catch a booster with Mechazilla tower arms > you’ll never launch 85% of mass to orbit worldwide > you’ll never change the economics of space > you’ll never force the entire industry to copy you > you’ll never win > you’ll never IPO   Congratulations to @elonmusk and the SpaceX team. You did what countless people said was impossible, and you did it time and time again.   Today is your day. You deserve this. May it be a glorious one.

crazy guy.

the sleep tracking market is expected to reach $58 billion by 2030. that number doesn't come from better wrist trackers. it comes from brain-sensing. reading your own brain used to mean a sleep lab and thousands of dollars a night. now it's becoming something you can do at home, every night, for the price of a wearable. that's the most powerful tool for long-term wellness.