For many ecommerce brands, customer support is seen as a cost center, but for Ninja Transfers, it became a revenue driver. By integrating Fin with Shopify, the team extended it beyond support and into the buying journey itself.
Now, one in ten conversations with Fin ends in an order, with those orders averaging 20% above their typical order value, adding up to $73k in Fin-influenced revenue over just 14 days.
Here's how they got there.
Ninja Transfers sells custom direct-to-film transfers, where you can print any design on any product, material, or color. They're trusted by millions who create merch, crafts, gifts and more. This creates far more complexity than an online store offering off-the-shelf products.
Customers arrive with detailed questions, and if those questions go unanswered overnight, orders are lost.
Fin now surfaces the right products, helps customers build their cart, and walks them through application methods, all in the same conversation where it's answering support questions. Across their three brands, Fin handles tens of thousands of conversations a month, resolving around 80% of them end to end.
"Fin is like having a product expert available whenever a shopper needs help." – Matt Satell, Director of Ecommerce at Ninja Transfers.
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