We had to climb to the top to say it.
#BrandStrategy
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Joined May 2017
- Posts 6,432
- Following 171
- Followers 1,564
- Likes 3,019
2,437 Photos and videos
A couple climbed the Empire State Building spire and proposed.
Within hours, Canva, Duolingo, KitKat, DoorDash, and 6 other brands had already made it their own.
The problem: half of them had no real reason to.
Speed gets you in the door. Relevance is what earns the attention. There's a difference.
Full breakdown of who did it right and who just posted 👇
#BrandStrategy #MarketingStrategy
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Jul 2
Soccer has never had a commercial break mid-game.
FIFA added a 3-minute hydration break this World Cup.
Fox immediately sold it for $250 million in ads.
One 30-second slot during a USMNT match: $750,000.
The fans in the stadium are booing it at every single game.
Full breakdown 👇
@FOXSports @Telemundo @FIFAWorldCup — #SportsBiz #MediaIndustry
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Jul 2
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Jul 2
Most healthcare software looks compliant until you check for HL7/FHIR integration, FDA-cleared device connectivity, and real clinical decision support. Those gaps are where risk hides.
Suffescom Solutions (@suffescom) has delivered 500 HIPAA-compliant projects across 13 years in healthcare IT, with compliance built in from day one, not added later.
Check their services here: suffescom.com/healthcare/hip…
#HIPAA #HealthTech #HealthcareIT #DigitalHealth #ClinicalSupport
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Jul 1
“You’re marketing to yourselves, really.”
Jordan Brannon explains why AI search visibility is now a revenue issue, and how technical blockers, outdated content, weak entity signals, reputation risks, and AI-generated answers can keep brands invisible in ChatGPT, Perplexity, and Google AI Overviews.
Watch the full episode: vist.ly/59r53
More insights: vist.ly/59r54
#AISearch #AISEO #SEO #DesignRushPodcast
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Jul 1
Thierry Henry. Kaká. Schweinsteiger.
Three of football's greatest, arguing about who's better at Clash of Clans.
The joke works because of what they've actually won in real life. The trophies are exactly what make the bickering funny.
This is what happens when a brand trusts a famous face to be a goofball for 30 seconds.
Video: youtube.com/watch?v=y_313c0R…
Full breakdown 👇
@ClashofClans @ThierryHenry — #BrandStrategy #MarketingStrategy
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Jun 29
You can pour budget into paid social.
But if your campaign structure is fragmented, your creative is stale, your conversion volume is too thin, the algorithm can't do its job.
The brands that scale paid social profitably don't just spend more. They build a foundation for scale.
→ Is your campaign and ad-set structure built to learn?
→ Do you have enough conversion volume to exit the learning phase?
→ Are you refreshing creative before performance drops?
→ Are your signals clean enough to optimize against?
If you can't answer yes to all four, you're not ready to scale.
Silverback Strategies (@SilverbackStrat) built a free Paid Social Checklist that walks you through every foundation check before you commit more budget.
Download it here: silverbackstrategies.com/pai…
#PaidSocial #PaidMedia #PerformanceMarketing #DigitalMarketing #MarketingStrategy
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Jun 29
Olivia Rodrigo's new album debuted at #1 on Billboard 200.
Then she put it inside Fortnite.
Custom skins. Her music in gameplay. A version of her walking around the map fans can find and perform next to.
A tour date reaches one city. Fortnite reaches millions every single night.
Full breakdown 👇
@oliviarodrigo @FortniteGame — #BrandStrategy #MarketingStrategy
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Jun 26
You invested in MMM.
The results didn't change a single budget decision.
That's not a modeling problem but a readiness problem.
Before advanced measurement delivers anything useful, the foundations need to be locked:
→ Enough spend scale to produce a signal
→ Clean, continuous data history
→ KPIs that actually match your purchase cycle
→ Channel diversity worth modeling
Most teams skip the audit and waste the investment.
Silverback Strategies (@SilverbackStrat) built a free checklist that tells you exactly what's in place, and what needs fixing before you model anything.
Get it here: silverbackstrategies.com/mmm…
#MarketingMeasurement #MediaMixModeling #PaidMedia #IncrementalityTesting #MarketingStrategy
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Jun 25
“It’s a void that a competitor is going to fill.”
Andrew Beckman, CEO of Location3, explains why local SEO is now a revenue issue for franchise brands, and how content gaps, AI search, paid media, and fragmented tech stacks can send customers to competitors.
Watch the full episode here: youtu.be/eEWvTyFL3TQ?si=NtG_…
More insights: designrush.com
#LocalSEO #FranchiseMarketing #AISearch #DesignRushPodcast
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Jun 24
Most websites look fine.
But fine doesn’t convert, build trust, and grow your business.
The businesses winning online are showing up with websites built around strategy, not templates.
That’s what separates the agencies we rank at the top.
Quixta (@quixta_in) builds custom, strategy-first websites that actually work.
Mobile-ready, SEO-optimized, and designed around your goals from day one.
No cookie-cutter solutions. No shortcuts.
See their work here: quixta.com/services/web-desi…
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Jun 23
FIFA just let a YouTuber stream official World Cup matches.
IShowSpeed is broadcasting live from the stadiums alongside Fox's official coverage.
Not a highlight reel. Not a recap. The actual match.
The creator economy just walked into the most valuable sports rights deal on earth.
Full breakdown 👇
@ishowspeedsui @FIFAcom @YouTube — #SportsBiz #BrandStrategy
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Jun 23
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Jun 23
FIFA told Levi's to cover its logo at Levi's Stadium.
So Levi's covered it.
But left the batwing shape perfectly visible underneath.
The post got 766,000 likes. The tarp became the campaign. And Levi's spent nothing extra.
FIFA accidentally gave them the best marketing moment of the World Cup.
Full breakdown 👇
@LEVIS @FIFAcom — #BrandStrategy #MarketingStrategy
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