The era of superintelligent marketing is here with Athena by Zeta 🌟 $ZETA

Joined January 2009
1,497 Photos and videos
The Zeta Café – the place to be at Cannes Lions International Festival of Creativity for iced coffee, Athena by Zeta demos, and conversations all about Superintelligent Marketing ⭐️ Here’s a closer look inside!
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It was great to reconnect with @jonfortt at @CNBC to discuss the @ZetaGlobal and @PalantirTech partnership in greater detail. This is an important milestone for our company and paves the way in our evolution to being the intelligent AI infrastructure company. $zeta LG 🚀🚀🚀 Check out the full interview below:  cnbc.com/video/2026/07/01/da…
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Tune in live this Monday, 7/6 at 4:30 PM ET as I join our CFO Chris Greiner and Citi to discuss @ZetaGlobal evolving AI strategy and the new infrastructure shaping Zeta’s long-term growth. You will not want to miss this one $zeta LG 🚀🚀🚀 businesswire.com/news/home/2…
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Zeta reposted
Consumers aren't just using AI to research products anymore. Our new research shows they're increasingly trusting AI to help make purchasing decisions.   That's the early signal of agentic commerce, and it's exactly why we're building the AI infrastructure to help enterprises compete in this next era of marketing at @ZetaGlobal . $zeta LG 🚀🚀🚀 Read more about our findings here: businesswire.com/news/home/2…
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Nearly 9 in 10 people who have used AI for shopping say it has improved their experience, according to our latest survey of 2,000 consumers 🛍️ But trust still needs to be earned. 95% of AI shoppers cross-check recommendations before making a purchase. As AI becomes a bigger part of product discovery, brands will need to provide more than AI-powered experiences. They'll need relevance, transparency, and trusted customer relationships. Get more insights from our AI Shopping Survey ↓ ter.li/wzglvd55
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Clients aren't asking for more reports.   They're asking where to invest next, what's driving performance, and how to get better results.   Athena for agencies answers those questions in seconds, surfacing the signals that matter, uncovering new opportunities, and helping teams make smarter decisions while campaigns are still running.
  Learn more about Athena for agencies: ter.li/ev7s56n9
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Thank you to everyone who stopped by the Zeta Café this week at @Cannes_Lions ☀️  We hope you left the Croisette with lasting connections and a new perspective on the opportunities Superintelligent Marketing is creating for marketers. We're grateful to our customers, partners, and team for making it all possible, and shoutout to 3C Ventures for an incredible week at PLAGE 3CV. Until next year 👋🇫🇷
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Zeta reposted
Three major announcements in the last 7 days. It was an incredible week for many reasons.   @ZetaGlobal absolutely showed up at Cannes, with Athena for Agencies, a pivotal role in @Gap 's AI transformation, and a landmark partnership with @PalantirTech as we build the next generation of AI infrastructure to power enterprise tech stacks. But what I'll really remember is the energy. Our product team was demoing Athena NONSTOP. The Zeta Café was packed all week. We threw an amazing World Cup watch party. And the conversations with customers and prospects were real and substantive And I believe will lead to a number of massive new contracts.   Incredibly proud of this team. $ZETA LG🚀🚀🚀
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Zeta Café haul ✨ Take a peek at what’s in our Cannes Lions tote bag 👀
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Zeta reposted
Great piece from @Adweek by @trishlaostwal on the @ZetaGlobal partnership with @PalantirTech and the tremendous opportunity it unlocks. It gives a closer look at the AI infrastructure we're building for the future of tech. $zeta LG 🚀🚀🚀 Check it out: adweek.com/media/palantir-an…
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From the PLAGE 3CV stage at Cannes Lions: more on Zeta’s partnership with @PalantirTech with @dsteinberg10000, @edavisVC, and @MKassan 👏
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WATCH LIVE: More on Zeta’s partnership with @PalantirTech in a session with @dsteinberg10000, @edavisVC, and @MKassan live from PLAGE 3CV at Cannes Lions. Join here on X at 11:05am ET. $ZETA
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Zeta reposted
“Bringing together containerized architecture and AI in the context of marketing will transform this industry.” - Alex Karp, co-founder and CEO of Palantir Technologies   Today we announced that the biggest deal in @ZetaGlobal history. @PalantirTech and Zeta Global are partnering to create the next generation of of artificial intelligence infrastructure to power enterprise technology stacks. As part of this partnership, we are rearchitecting Zeta's Data Cloud on Palantir’s Foundry, with Athena by Zeta™ at the core, creating a joint go to market strategy to all of their and our enterprise customers.   This is a major milestone for both companies and I am so proud of the team for the hard work that got us to today. $zeta LG 🚀🚀🚀 Read more here: businesswire.com/news/home/2…
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Big news: Zeta Global and @PalantirTech announced a strategic partnership to build a unified data and AI infrastructure for the future of marketing. By combining Palantir's AI infrastructure with Zeta's intelligent decisioning and trusted data, we're creating a new standard for data-driven, agentic marketing. Palantir will support Zeta’s go-to-market efforts to bring this vision to eligible Palantir Foundry customers, helping enterprises connect operational intelligence, customer intelligence, and marketing execution on a unified foundation. With Zeta's Data Cloud rearchitected on Palantir Foundry, Athena by Zeta™ will be able to draw on richer enterprise data and turn that intelligence into real-time decisions and measurable outcomes at enterprise scale. As Athena becomes the operating system and infrastructure powering our customers' marketing technology stacks, this partnership creates a powerful foundation for the future of enterprise growth. Read more: ter.li/isfbogpv
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An interview with a view 🤩 BTS of @dsteinberg10000 at Journal House today — keep an eye out for the video on @WSJ socials.
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A look at the Zeta Café this morning 🥐 Ready to fuel up for another great day at Cannes Lions. See you at PLAGE 3CV for your morning iced coffee!
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Today at Cannes Lions: @dsteinberg10000 on stage at @Adweek House 🎤 $ZETA
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Customers expect every interaction to feel relevant, connected, and timely. Meeting that expectation requires more than data. It requires intelligent systems that help brands act on that data in real time. @Gap gets it 👏 Their team is taking an AI-led approach to marketing to better connect with customers across brands and channels—and we're excited to be a part of it. With Athena by Zeta™ at the center of this new chapter, we're helping power more connected customer experiences, faster decision-making, and smarter marketing workflows at scale. Read more: wwd.com/business-news/retail… $ZETA
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Zeta reposted
Building on our Athena for Agencies announcement, I’m
incredibly excited to join Matt Adams, Dooley Tombras and Will Lee at @Adweek House at @Cannes_Lions today to talk how AI will continue to transform our industry over the next 12 months. For those of you and Cannes, please come by $zeta
LG 🚀🚀🚀
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