The June issue of ADWEEK is here. @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story follows how Chopra Jonas and her longtime manager, @anjulaacharia, navigated a rare, neatly divided dual arrangement between two luxury brands: @ROLEX and @Bulgariofficial. They did it by leaning on trust, category clarity, and Chopra Jonas’s singular global fluency. It’s a portrait of modern celebrity as strategy: part artistry, part diplomacy, and all momentum.

.@LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand campaign on connected TV, delivering a message of trust and flexibility amid a pending @PublicisGroupe takeover that has the ad industry questioning whether the platform can remain neutral. adweek.it/3SAPlA1

In Brooklyn and looking for something very ✨World Cup✨ to do? A free pop-up from Footballco will be going on through July 19 at Industry City! adweek.it/4dWsXd1

.@Meta's goal this year at @Cannes_Lions? To bring PLAY to the Croisette. For a festival that started as a creativity gathering and now includes tech players, Meta tapped artists and creators to blend the two together.

VOICE | "Patriotism doesn’t have to look like flags and fireworks. And the conversation around authenticity shouldn’t stop at creativity—it should permeate every part of the business that ultimately connects to how consumers experience the brand," writes @zappi_io's Nataly Kelly. adweek.it/4wjuCPr

What was the biggest trend at @Cannes_Lions? Creators. During a live recording of Pivot at ADWEEK House: Cannes Lions, Scott Galloway shared that the industry has changed, "but the industry hasn't yet recognized that they're no longer the protagonist."

Every the Empire State Building is ready for Brandweek. 👀 Get your passes now! adweek.it/4aypa2Y

Marketing Vanguard’s reporting straight from @Cannes_Lions 2026! In the first episode from this series, Jenny Rooney catches up with Dara Treseder, Chief Marketing and Commercial Officer at @autodesk, on why the AI era may also be every creative’s “golden era." Tune in for her expert insights on: 👉 Knowing what NOT to use AI for 👉 Why customer trust can never be up for debate 👉 What it really takes to stand out in a world of ‘AI slop’ AI is raising the floor for everyone, but human ingenuity vaults the ceiling. And that's the future of competitive advantage. And, shout out to our sponsor, Edelman, the leading global strategic communication firm, which helps organizations establish trust and credibility, for helping us set up this great conversation on the Cannes stage!

As @TheBearFX enters its final season, it’s attracting fresh brand partnerships as marketers rush to buy in early. The @FXNetworks series has consistently sold out sponsorships and grown revenue each year with Season 5 showing the show’s influence extends well beyond Carmy’s restaurant. adweek.it/3SK8Ndu

On Thursday, AI search startup Profound launched Aim, a ChatGPT-like tool that tracks a brand’s citations and sentiment flags shifts such as a drop in mentions, and then diagnoses likely causes, generates a memo, creates a task-based project, and routes execution to an in-product AI agent. adweek.it/3QxJgnh

In this episode of Adspeak by ADWEEK, host Zoë Ruderman, chief content officer at ADWEEK, sits down with Always Alpha's @wesfelix, @allysonfelix, and Cosette Chaput to explore why women’s sports represents one of the biggest untapped opportunities in marketing. adweek.it/447O4CU

In February, @WPP CEO Cindy Rose unveiled WPP Enterprise Solutions as a key pillar of her Elevate28 turnaround plan. This week, the unit moved closer to that goal by launching a suite of AI-powered offerings. The suite spans AI transformation consulting and agentic commerce. adweek.it/4oY3aEH

.@peacock Love Island USA is heating up in Season 8, and advertisers are buying in. Peacock is adding new brand partnerships, including seven integrated sponsors. Six are returning—@cerave, @Coffeemate, @JoseCuervo, @Maybelline, @Moto, and @PepsiCo. adweek.it/4vKopMP

Exclusive: @tryprofound is launching an end-to-end marketing agent that watches a brand's AI Search visibility, finds issues and attempts to fix it. Agentic workflows are becoming standard in the industry. But one question emerges: who foots the bill as token costs scale?

.@Meta has appointed Denise Moreno as its new CMO, succeeding Alex Schultz, who has been named Meta’s first chief data officer. Moreno is a 17-year Meta veteran, and most recently served as global SVP of consumer marketing and growth. Both execs will report to Meta COO Javier Olivan. adweek.it/4gRKvbn

Twelve-time NBA All-Star @CP3 retired in early 2026 after a 21-season career. But his impact has long stretched beyond basketball. Speaking with ADWEEK CEO Will Lee at @Cannes_Lions, Paul said brands get the best from athlete partnerships by treating athletes as creative collaborators. adweek.it/4eTR9LI

ADWEEK’s fireside chat at @Cannes_Lions with Evros Group founder and CEO Andreas Roell touched on AI about 10 minutes in. Roell suggested the conversation could have gone further. He also framed this year’s festival as a “reclamation” of human-led services. adweek.it/4oW3mEh

.@Nike's @FIFAWorldCup marketing pivot is starting to pay off, with executives positioning the tournament as a proving ground for the brand’s broader turnaround. adweek.it/4eWD2FC

.@comcast says it will pursue a tax-free spin-off of @NBCUniversal and Sky. The move would split the business into two companies within about a year. Comcast will focus on technology and platforms. NBCU will focus on media and entertainment. adweek.it/44BB6xm

.@Unilever is rapidly shifting to social-first marketing. After CEO Fernando Fernandez pledged to put 50% of its digital media budget into social and massively expand its creator partnerships, the company now directs roughly half of its digital spend to social campaigns. adweek.it/4eMbkey

Agentic AI at @Cannes_Lions 2026 drew wildly mixed reactions. Some people shut down. Others couldn’t stop talking. But it remained the buzzword everywhere, as agencies, media companies, and adtech firms rushed to prove they were ahead with splashy announcements from the likes of @WPP, @netflix, and @FOXTV. adweek.it/3QwPRyh