💿 NEW WORK for
@reve
Most generative image companies sell the idea of "instant". Ease, speed, convenience... like a microwave dinner.
This pitch has always fallen flat for me and my peers who know the truth:
True creative work is the work of revision. It's not about the first generation... but it's about throwing out your first, second, third drafts. Tinkering. Killing your darlings. Rearranging.
When Reve approached
@afterimage about working together, we were thrilled - we were already using Reve internally because they have the best image editing model.
Reve's product truth (the best way to revise) aligns with the core truth of creative work, and we quickly landed on the core idea for a series of commercials:
People who care enough to revise their work deserve tools that let them.
This is the first of three ads we've made with Reve, excited for the full set to roll out. Thanks to
@MelisaSeah @willlldiamond for the partnership🧡