Pinned Post
Mar 12
37
14,859
Comms consultant and strategic advisor helping exceptional founders & companies tell their story. Formerly @Opendoor & others.
Joined April 2008
- Posts 20,561
- Following 5,892
- Followers 6,605
- Likes 29,559
812 Photos and videos
Cristin Culver reposted
20h
Working in comms is so difficult because when you’re stress testing ideas you have to think “Okay, well what if I were the most insane person alive? Then what could I take issue with?”
anyone hear about the crumbl cookies nazi flag scandal
86
996
40,526
1,717,851
Cristin Culver reposted
Jul 2
Just going to leave this post from the Head of Growth at at Clay right here.
GTM people need to get on LinkedIn because, YES, it is your job
You can also hire creators if you can't climb cringe mountain but I'm begging you to just GET OVER IT
1
3
20
1,384
Jul 1
There's a lot of incredible wedding-related events happening in NYC this week.
Jul 1
🤯 NOT ON THE BINGO CARD: PROPOSAL ON TOP OF THE EMPIRE STATE BUILDING!?!?!?
7
677
Jul 1
If you’ve gotten an email from me in the last month, there’s a 95% chance my AI assistant wrote the first draft, I quickly reviewed, found it be exactly what’d I’d have written, and shipped it.
Wild how much time this has saved me.
Jul 1
The reason AI-drafted emails feel impersonal is that you're asking the AI to guess what you want to say.
Give Town 3-4 bullet points instead. The context you want to reference, the outline of the answer, direction on the tone.
Town writes the draft. You read it, tweak the one thing only you would know, and send.
The whole thing takes about 30 seconds. The email is better than something you'd write in a rush. And the voice is yours, because you gave it the substance.
1
5
719
Jun 26
Understanding culture (where it is now, where it’s going) is core to success.
Jun 26
A clear example of a tech company that understands culture vs one that doesn't
1
14
1,917
Jun 26
And on the flip side, some people have X Derangement Syndrome, where they avoid the platform when it would be the single most important business driver for them.
Seen people with tens of thousands of followers walk away for personal/political reasons, instead of marking the biz calculus 🤯
One thing I’ve noticed in SF is that a lot of founders have “X psychosis.”
Every decision starts getting modeled around what will perform on X instead of what will actually help them build a good company.
1
11
2,655
Jun 26
This is a very important point for comms/storytelling.
Unless you’re only targeting people on X (some are!), your plans cannot fully orbit around what will rip on this timeline.
One thing I’ve noticed in SF is that a lot of founders have “X psychosis.”
Every decision starts getting modeled around what will perform on X instead of what will actually help them build a good company.
4
1
16
1,824
Cristin Culver reposted
Jun 25
Base Power is now live in Illinois, our first market outside of Texas.
We've helped more than 20,000 Texas homeowners lower their energy bills and back up their homes. We're bringing that same model to Chicagoland, where energy supply rates surged nearly 50% last year and continue to climb.
Learn more at BasePowerCompany.com/Illinoi…
10
36
6,909
Cristin Culver reposted
Jun 25
This post is hard not to love.
But this is how I imagine the Anthropic team feels when reading this.
1
2
13
13,833
Jun 25
Incredibly wild and backwards behavior when a company has a HUGE launch and their press inbox fills up with pitches from PR agencies wanting to work with them.
As if that huge launch happened on it's own and they don't already have someone baller helping them
6
39
2,907
Jun 25
Every communications person pretending to be surprised that the market finally discovered attention is a business strategy
1
20
978
Cristin Culver reposted
Jun 25
We’re excited to launch @basepowerco in Illinois, our first in the @pjminterconnect market. 👇
Jun 25
Startup Base Power is building a home battery network in an overburdened corner of PJM’s grid, aiming to bring low-cost backup power to the region.
canarymedia.com/articles/bat…
5
9
83
10,181
Jun 25
Identity on the Internet, especially in the age of agents, is a huge problem to be solved. This is the team to do it.
1
5
900
Jun 24
Tactical comms advice: if you want to learn comms, subscribe to @eagerber & @tanyahayre's "On Background" Substack. Every issue is packed with actionable insights and easily pays for itself.
I went deep on how I plan fundraising announcements in the latest issue, but honestly, every issue is a banger.
2
14
1,025
Jun 24
If you send me bangers like The Puerto Rico Song via LinkedIn DMs, maybe we are supposed to work together after all
Jun 24
Please raise your hand 🙋♂️ if you’re the psycho sharing Spotify bangers via LinkedIn DMs.
474
Jun 24
As a mom to daughters, remote work is the opposite of fraud, it’s a jackpot.
My girls get to see what it looks like to build a career, a life.
The real fraud is having to uphold that whole trope of “work like you don’t have kids and have kids like you don’t work”
Jun 22
Why Remote Work is White Collar Fraud.
"I have a three-year-old and a five-year-old. The idea that I could do any work at my house is like a total fantasy.
The kids come home at 3pm, your work day needs to keep going. I'm highly against it." @typesfast
11
4
158
12,658
Jun 24
I’m seeing companies that would have gone years without hiring a head of comms or would have used an external agency to plug a hole are now ravenously and obsessively recruiting for in-house comms.
Storytelling, New Media, etc…
The Golden Era of Comms is upon us.
4
46
2,919