The guy who built FaZe Clan ($2B at peak!) is now building in YC… Yousef Abdelfattah just got into YC's summer batch with a company called TryNearby. It automates word-of-mouth marketing for restaurants and local businesses by matching them with vetted local creators, so a place that can't afford a marketing team gets a steady drip of social content from people who actually live nearby. Bullish that it's him building it and not somebody else… He co-founded FaZe Clan when he was 14. It started as a Call of Duty montage channel and became one of the biggest entertainment brands on the planet, went public in 2021 at $750 million, and crossed $2 billion within months. He spent his entire teenage years and twenties learning, at the highest level anyone has, how content turns into attention and attention turns into a brand. So TryNearby isn't some random YC idea he landed on - he's been an expert in since he was 14, pointed at small businesses instead of gaming. Every restaurant owner knows word-of-mouth is the best marketing they have and nobody can figure out how to manufacture it on purpose. He spent fifteen years manufacturing it on purpose, just at a scale most people will never touch. That's pretty solid founder-market fit… A person who has done the exact thing the company does, at a level almost nobody else on earth has, now building it as software for people who'll never have his instincts. The FaZe part is a fun headline. But investors are paying attention as he spent 15 years figuring out how to make people talk about something online…. Now he's packaging it for restaurants, who need exactly that and have no idea how to do it.