After four years, I’ve decided to wind down active operations at Illusion of Life, formerly known as Open Souls.
I founded the company with a strange question: what would it mean if AI felt like it had a soul?
Together, with a group of incredible people, we explored whether AI characters could feel present, emotionally real, and alive in a way traditional software never had.
I’m proud of what we built. Spark reached millions of people, formed real relationships with families, and helped show that interactive characters could become something more than content, avatars, chatbots, or interfaces.
This chapter is closing, but I believe the ideas we explored will continue to shape how people think about AI, characters, screens, and human-computer interaction.
I’m taking some time before sharing what comes next, but I expect I’ll keep working near the questions that animated Illusion of Life.
Thank you to everyone who built, supported, believed in, loved, or spent time with Spark, Illusion of Life, and Open Souls.
It meant more than I can easily say.
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