Sourcing is a muscle. You train yourself to scan, assess, value, decide, and trust the right instincts over the wrong ones.
Here are 5 sourcing rules I've developed to fully trust myself:
1. Start with the right edit. Identify the dealers and markets led by curiosity and taste.
2. Never stop. Dedicated sourcing days are heaven, but small windows matter just as much.
3. Turn it over. The truth is on the underside.
Find the rest… full story live on WEARSTLERWORLD: wearstlerworld.substack.com/…
As a CEO, I have to understand AI deeply enough to lead with it.
I cannot expect my studio to use these tools meaningfully if I am not learning them, testing them, and understanding where they create the most leverage.
XK.
One of my favorite parts of leading a multidisciplinary studio is watching ideas travel.
A conversation with the interiors team sparks a product concept. A hospitality project inspires a branding idea. Something learned on a construction site finds its way into a piece of furniture.
The most exciting work often happens when disciplines overlap.
From my IG saves this week… the beauty of precision.
Sketch by Sol LeWitt, 1999. Flatware service by Claude Lalanne, 1974. Lake Forest dining room by Eyre de Lanux, 1927. Vintage silver heels.
Everyone asks me how we're using AI as an AI-native studio.
The answer is Petunia: my personal AI agent, and one of the newest members of our creative ecosystem.
She helps us research, connect dots, challenge assumptions, and explore ideas faster than ever before.
The instinct, the taste, the final edit… that is still ours.
We talk endlessly about how a room looks. We almost never talk about how it feels in the hand.
The doorknob, the pull, the faucet, the switch… the most intimate objects in a house. The things you put your whole hand on every single day, often without even looking.
Read more: LOVE HANDLES, live on WEARSTLERWORLD: open.substack.com/pub/wearst…
Most people shop… I hunt.
Vintage shopping at Strand32 in Copenhagen… moving through the racks, training myself to know instinctively what belongs together. Everything categorized by brand: a completely different way to discover.
The eye is always searching, always collecting, always refining.
That instinct doesn't stay there. It comes back to the studio, to the projects, to every decision I make. That is how taste is built.
Taste doesn't age… it's about how you continue to stand out. And standing out is not optional. It is survival.
My design rules:
1. Always push into new territory.
2. Set the trends, don't follow them.
3. Design with conviction.
I want everything I do to have purpose… to introduce a new idea, to contribute to a conversation, to create culture.
That is the vision. XK
Theme of my IG saves this week: proportion, patina, and the body.
Ida Elke T-table sidetables. Gio Pomodoro, La Porta di Hermes, 1982. Eric Baudart, You & Me, 2019. Classical line drawings… the body in focus.
Those who know me well call me Eagle Eye… and I'd never give it up.
I will stop the car, circle the block, detour… all because I've seen some signage I like, or a door frame, or a detail everyone else walks past.
That is taste: a collection of things you've paid attention to.
Full story is live on WEARSTLERWORLD: open.substack.com/pub/wearst…