Social Networks: Systems of Influence is now available.
After publishing Digital World and the Advertising as Power series, I wanted to examine one of the most influential layers of the modern information environment: social platforms.
This book is not about social media marketing, platform features, or growth tactics.
It explores 22 major platforms—including Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Reddit, Telegram, GitHub, Behance, Substack, and others—as behavioral environments that shape attention, identity, communication, influence, and everyday decision-making.
Each chapter analyzes the architecture of a single platform, the communication patterns it encourages, the forms of identity it rewards, the attention mechanisms it relies on, and the advertising or influence systems embedded within it.
The goal is simple: to understand not what social networks do, but what they do to us.
The book is intended for marketers, strategists, founders, product managers, researchers, sociologists, educators, students, and anyone interested in understanding how digital environments shape contemporary society.
This work continues the broader analytical landscape developed in Digital World and the Advertising as Power series.
Amazon:
amazon.com/dp/B0H6T3Z87C
Apple Books:
books.apple.com/us/book/soci…
#LexxChe #SocialNetworks #DigitalWorld #DigitalSociology #MediaStudies #AttentionEconomy #BehavioralSystems #Communication #AdvertisingAsPower #BlackFieldPublishing
