0.5%, 1%, or Bust — Here's How to Know If Your Sponsored Brands Video Is Actually Working
Not sure if your Amazon click through rates are good or bad? Here's the benchmark: anything above 0.5% is strong, 1% or higher is exceptional, and anything below 0.2% is a red flag. In this video, we break down how to use your Sponsored Products CTR as a baseline to evaluate your Sponsored Brands Video performance — and why testing always beats assuming.
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