Product Focused Early Stage Venture Fund

Joined October 2018
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Excited to announce Bling Capital cc @bling0
Khosla GP launches Bling Capital to help seed-stage startups build products tcrn.ch/2Sj9tSJ by @kateclarktweets
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We just dropped the next post in our Navigating Diligence series: 🧮 The D Financial Model Designed for pre-seed and seed founders — no finance lead required, cash-based (not GAAP), and simple enough to build yourself. 👉 blog.blingcap.com/financial-…
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In the post we cover: ✅ Why even pre-seed founders need a model (clarity > precision) ✅ Why gross profit, not revenue, reduces burn ✅ Why founders should “earn the right to burn” (once proven PMF) ✅ Common mistakes quick fixes
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We just dropped the next post in our Navigating Diligence series: Market Sizing in 30 Minutes We take the outputs from the previous exercise, Customer Segmentation, and plug them into a simple, bottoms-up “mad-libs” for TAM: 📘 blog.blingcap.com/market-siz…
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Our simple market sizing “mad-libs”: To get to $100M in gross profit per year, we need X customers paying $Y/year, where X = K% of the market. There are (X / K%) such customers in the US. Primary segmentation traits are A, B, C. Our customers have A, B, C.
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In the post we cover: ✅ Why market sizing matters to investors ✅ Why all revenue is not equal (gross profit > topline) ✅ Common mistakes quick fixes Bonus: Our Market Sizing Template (used by 100s of startups pre-seed → pre-IPO) Read it here 👇 blog.blingcap.com/market-siz…
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We just published the next post in our Navigating Diligence series: Segmenting Your Customers for Market Sizing Segmentation helps you and your investors understand your business and its potential — i.e., path to $100M in gross profit blog.blingcap.com/customer-s… 🧵 What's inside
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We cover how to: ✅ Build a MECE segmentation framework ✅ Define objective characteristics anchor segments with real customers ✅ Identify pricing, margin, and GTM strategy per segment ✅ Avoid common mistakes ✅ Use segmentation as the input to bottoms-up market sizing
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Segmentation lays the foundation for additional diligence items that come later: - Market sizing and path to a venture-scale outcome (i.e., $100M in gross profit) - Product roadmap and pricing strategy - GTM and financial model Read Part 3 👇 blog.blingcap.com/customer-s…
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We just dropped the next post in our Navigating Diligence series: Nail the 'Hair-on-Fire Problem' 10x Better Solution This is the first (and, we think, most important) exercise in our diligence playbook. 📘 blog.blingcap.com/hair-on-fi… 🧵 What’s inside:
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We also cover: ✅ How to write current future user flows as “instruction manuals” ✅ What a real 10x improvement looks like ✅ Common mistakes (and how to fix them)
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Many founders think diligence starts after the term sheet. In reality, it begins the moment a VC leans in. We just launched the Bling Capital Playbook: Navigating Diligence — a monthly series of cheat-sheet guides for founders. First post 👉: blog.blingcap.com/navigating… 🧵
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Takeaways: ✅ Diligence helps investors understand what it’s like to work with a team ✅ It aligns founders and investors around a believable post-investment plan ✅ It’s also how founders evaluate if a VC is the right partner 📅 New posts drop monthly.
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Thanks to @gokulr, @melodykoh, @jaredsf, @jasonkrikorian, Nevin and Andrew (Co-founders at @grata_inc), @MaloneyTyler (CEO at @TeachMe_To), and @IAmBrandonTerry for reading drafts of this post.
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