7Pi Inc - Officially Incorporated 🇺🇸 Building in progress: Product Finalized.✔️ Prototype built. ✔️ MVP under development. First athletes already on the way… Just getting started.🔥

What if the next billion-user social platform encourages you to close the app?🎙️ We’re building a platform designed to do exactly that. For years, the social media business model has optimized for one metric: attention. But the landscape is changing: • Gen Z is becoming increasingly conscious of screen time. • Digital advertising is becoming less effective. • Customer acquisition costs continue to rise. • More people are looking for healthier relationships with technology. The challenge is that social media is no longer just a product. It’s a cultural behavior. And I don’t believe cultural behaviors can be changed with productivity tools, screen-time reminders, or by simply telling people to use social media less. That’s why we’re building Active Media. We’re not competing with social media. We’re building an additional layer on top of it. A layer that helps creators, brands, and communities turn online engagement into real-world experiences through off-screen challenges. We don’t believe people will use less social media in the future. We believe the future need a better balance between our digital and real lives. Maybe the next evolution of social media isn’t replacing today’s platforms. Maybe it’s helping them create more value beyond the screen. What’s more likely to change behavior: restrictions or better incentives?

This got me 2 investors in 2 weeks: Investor: “So what’s your business model?” Me: “Get people off our app.” Do bold ideas still win? 😃

Today I’m a guest on a podcast. 🎙️ Can we build a billion-dollar company by encouraging people to use it less? For the last 20 years, social media has been built around one metric: More screen time. The longer we scroll, the more money platforms make. Most people think the solution is digital wellbeing, screen-time limits or another app reminding us to put our phones down. I don’t. I think we’re trying to solve a cultural problem with productivity tools. We’re building something different. A platform where creators launch real-world challenges. Where brands reward participation instead of impressions. Where the business model grows when people move more, experience more and scroll less. The goal isn’t to convince people to spend less time on their phones. The goal is to build something so much more fun that they simply choose real life instead. That’s the future I want to help build. Looking forward to talking about it today. 🎙️

Screen-time reminders won’t change how we use social media. So we’re trying to solve a cultural problem with productivity tools. What if we’re solving it the wrong way?

What’s the healthiest addiction you have?

If you have one hour on a podcast… What’s the one topic you would talk about? Mine: Building Active Media instead of more Social Media. Recording today. 🎙️

Most founders overcomplicate validation. I asked a simple question on Threads: “Anyone up for a 7-day walking challenge?” That was it. No app. No rewards. No budget. I had around 400 followers. The post reached 13,000 people. More than 100 strangers joined and walked 7,000 steps a day for 7 days. That’s roughly 4.9 million steps. Or about 980 hours spent off-screen instead of scrolling. The biggest lesson wasn’t that people like walking. It was that people are actively looking for reasons to do something meaningful in the real world. Before building the product, validate the behavior. Because if people won’t do it without an app, they probably won’t do it with one either. Sometimes the cheapest validation is also the strongest. How do you validate your concept?

Social media said: “Find friends online.” Active Media says: “Create memories together offline.” Which world would you rather live in?

Even NatGeo gets what we’re building.😎 Only a few spots remain in our Angel Round. The momentum over the last few weeks has honestly surprised even us. → Our first angel investors are joining the round. → Multiple VCs are already in conversations for our Pre-Seed round. → Our first creator and athlete partnerships are on the way. → Our first brand pilot conversations have started. → Our first community pilot reached 12,000 people, activated 100 people in the real world, and generated hundreds of hours off-screen. → NatGeo and The North Face UK engaged with our real-world activation content. → One of our most promising partnerships could give us direct access to the US college sports ecosystem - exactly where our go-to-market strategy begins. All of this is happening with $250k bootstrapped, a Delaware company, a proven C-level team, a second-time founder who previously raised $6M, and a strategy built specifically for the US market. Social media monetizes attention. We’re building the infrastructure for Active Media - where brands, creators and athletes monetize verified real-world participation instead of passive scrolling. It’s becoming increasingly clear that this is the next evolution of social media. Know an angel investor who loves backing category-defining companies before the rest of the market catches on? Tag them below. 😉👇🏻

Social media companies spend billions trying to keep people scrolling. I spent $0 getting people off the app. A few weeks ago, I launched a simple 7-day walking challenge on Threads to validate a core behavior loop we’re building at 7Pi. At the time, I had around 400 followers. The challenge generated 12,000 views, 250 comments from people checking in from all over the world, and most importantly, over 100 people actively participated and kept coming back day after day. We intentionally added friction. No rewards. No app. No gamification engine. No fancy growth hacks. Just a simple challenge that encouraged people to spend a little less time scrolling and a little more time moving. The results exceeded every expectation we had. It also reinforced something I’ve been thinking about for a long time: I don’t believe social media is going away. I believe the next opportunity is restoring balance between the digital world and the real world. Not by launching another wellness app that tells people what they should do. But by creating experiences, communities, and cultural movements that make people naturally want to spend more time offline. Not because they have to. Because they want to. Because it feels rewarding. Because it becomes part of the culture. That’s what we’re building with 7Pi. The validation is happening. And along the way, our first investors have started joining the journey. What do you think the future of social media looks like? More screen time - or a better balance between online and real life?

Anyone up for a 7-day walking challenge? 7,000 steps a day. One outdoor photo. Who’s in? 🚶🚶‍♀️

The best $100,000 I ever spent… …proved my original startup idea was wrong. 500 live research conversations destroyed the product I wanted to build. Good. The vision stayed. The product changed. I’d rather spend $100k killing a bad idea than $1M building one. What’s the best piece of customer feedback you’ve ever received?

I raised $6M for my first startup. I learned you can outsource almost everything. Except your health. Your relationships. And becoming the person you want to be. Have you found anything else?

I have a feeling we’re craving experiences more than content. What’s one thing you’re actually doing this week?

I don’t think social media made us antisocial. I think it made us watch life instead of live it. Am I wrong?

The attention economy is running out of attention. Shocking, I know. Meanwhile, the average person sees thousands of ads every single day and Gen Z is already changing how they consume media. Maybe the problem isn’t creativity. Maybe we’re just hitting the limits of passive engagement. A view is passive. A like is passive. Even a follow is passive. What if the next big marketing metric isn’t attention? What if it’s participation? Did someone show up? Did they move? Did they join? Did they bring a friend? Did they come back? Red Bull figured out years ago that people don’t just want to watch. Nike is building communities. Run clubs are exploding. Brands are investing more and more in experiences instead of impressions. It feels like we’re moving from the attention economy to the participation economy. That’s one of the bets we’re making with 7Pi. Not another platform asking for more screen time. A platform designed to get people off their screens. I wouldn’t be surprised if the next big KPI for brands isn’t reach. It’s real-world participation. What’s more valuable for a brand? 1 million views or 10,000 people actually doing something together?

The biggest creators of the next decade won’t build audiences. They’ll build communities that actually do things.

I think the next billion-dollar company won’t be another social network. It’ll be a real-world network.