Ipsos is one of the largest market research companies operating in 90 markets with more than 20,000 research professionals. #mrx

Joined April 2015
5,962 Photos and videos
The World Cup highlights a growing tension between global scale and personal access. Only 2% of Americans consider tickets affordable, while 59% say they are out of reach for the average fan. Find out more in our Know The America & Beyond Newsletter πŸ‘‰ow.ly/Zeej50ZjFSq
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2 in 3 of Americans say U.S. democracy is in danger of failing, according to Reuters/Ipsos poll . That’s 66% expressing serious concern about the system’s future. Find out more πŸ‘‰ ow.ly/n11S50ZfmnB
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How is brand success evolving amid rapid tech change? Join the next Ipsos KEYS webinar for fresh insights on brand trust and Cannes Lions reflections. Register now πŸ‘‰ ow.ly/EeNB50ZjHcO
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A majority of Americans support allowing drug manufacturers to sell directly to patients to lower costs. That includes 71% of Republicans, 64% of Democrats, and 74% of Independents. A rare point of bipartisan agreement. Find out more πŸ‘‰ ipsos.com/en-us/axios-ipsos-…
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Football, AI, mental health… The latest Ipsos Update brings together new research from around the world, highlighting the forces reshaping societies, markets and behaviours.
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This edition explores: β–ͺ️A World Cup defined by both excitement and tension β–ͺ️ Shifting attitudes on LGBT issues and emerging β€œwokelash” dynamics
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β–ͺ️A global relationship with AI marked by uncertainty, not rejection β–ͺ️Digital twins accelerating innovation and concept testing β–ͺ️Mental health awareness rising, while wellbeing declines And more... Explore the full report πŸ‘‰ tinyurl.com/3bpj375e
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Brand sentiment in the UK shows limited influence from national team sponsorships. 42% do not feel more positive toward supporting brands, 30% are neutral, and 23% say it improves their perception. Find out more πŸ‘‰ ow.ly/AtQY50ZfAxe #WorldCup2026
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What is AI saying about your brand right now? Introducing @Synthesio AI Visibility, an augmented offering created in collaboration with MentionLab.
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With Ipsos Synthesio AI Visibility, brands can: β–ͺ️ Track their presence across AI responses β–ͺ️ Understand what drives visibility in their category β–ͺ️ Benchmark against competitors β–ͺ️ Strengthen their brand intelligence in an AI-first world
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Learn more or request a demo πŸ‘‰ tinyurl.com/3avbpf78
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Views on LGBT representation in media remain divided globally. 30% support increased representation in TV, film and advertising, while 29% oppose it. Download the Ipsos LGBT Pride Report 2026. πŸ‘‰ ow.ly/lukc50ZfOjk
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Support for transgender athletes competing based on their gender identity stands at 22%. This is down from 32% in 2021, with opposition now the majority view in most countries. Find out more πŸ‘‰ ow.ly/FXRT50ZfOG8
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Speaking at the @RTL_AdAlliance Ipsos Lounge at Cannes this week, @Roblox 's Allison McDuffee and Ipsos’ Pedr Howard share their thoughts on how immersive platforms are reshaping culture, attention, and brand relevance for the next generation.
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πŸ‘‰ 𝐈𝐦𝐦𝐞𝐫𝐬𝐒𝐯𝐞 π€πœπœπžπ¬π¬: Virtual spaces aren’t replacing real-life events - they are democratising them. πŸ‘‰ πƒπ’π­πœπ‘ 𝐭𝐑𝐞 𝐁𝐫𝐚𝐧𝐝 𝐄𝐠𝐨: The brands that win - trust the community, move fast, and embrace flexibility.
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Want to hear how brands are turning everything from music festivals to immersive gaming into major wins? Check out the video interview below! πŸ‘‡πŸΌ tinyurl.com/2t9a2ac5
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Global support for companies promoting #LGBT equality stands at 42%. Up slightly year-on-year, but below 2021 levels (49%), reflecting changing expectations of brands. Download the report πŸ‘‰ ow.ly/Ialt50ZfO4a
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