๐ง๐ต๐ฒ ๐๐ฟ๐ผ๐ธ๐ฒ๐ป ๐ฃ๐น๐ฎ๐๐ฒ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐ featured on the ๐๐ผ๐ฝ ๐ต๐ฒ๐ฎ๐น๐๐ต ๐ฎ๐ป๐ฑ ๐๐ฒ๐น๐น๐ป๐ฒ๐๐ ๐ฝ๐ผ๐ฑ๐ฐ๐ฎ๐๐? We are just chuffed!
On the latest episode of The Wellness Scoop,
@Rhitrition and
@deliciouslyella get into the weeds on the latest stats from our flagship report:
โธ๐ ๐ต๐ฒ๐ฎ๐น๐๐ต๐ ๐ฑ๐ถ๐ฒ๐ ๐ถ๐ ๐ป๐ผ๐ ๐๐ป๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฎ๐ฏ๐น๐ฒ ๐ณ๐ผ๐ฟ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป๐ ๐ผ๐ณ ๐จ๐ ๐ณ๐ฎ๐บ๐ถ๐น๐ถ๐ฒ๐: Households with children in the lowest income fifth of the population would have to spend a staggering 85% of their disposable income to afford the government recommended healthy diet, up from 70% in 2024
โธ ๐ง๐ต๐ฒ ๐ฝ๐ฟ๐ถ๐ฐ๐ฒ ๐ด๐ฎ๐ฝ ๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป ๐ต๐ฒ๐ฎ๐น๐๐ต๐ถ๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐น๐ฒ๐๐ ๐ต๐ฒ๐ฎ๐น๐๐ต๐ ๐ณ๐ผ๐ผ๐ฑ ๐ถ๐ ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด and is now the widest it has been in over a decade. Healthier food is nearly twice as expensive per calorie as less healthy, with foods high in fat, salt and/or sugar alarmingly being the only food group to have seen a drop in price in the last year.
โธ ๐จ๐ป๐ต๐ฒ๐ฎ๐น๐๐ต๐ ๐ณ๐ผ๐ผ๐ฑ ๐ถ๐ ๐ฏ๐ฒ๐ถ๐ป๐ด ๐ฝ๐๐๐ต๐ฒ๐ฑ ๐ฎ๐ ๐๐ ๐ฎ๐ ๐ฎ๐ป ๐ฎ๐น๐ฎ๐ฟ๐บ๐ถ๐ป๐ด ๐ฟ๐ฎ๐๐ฒ: 40% of food and non-alcoholic drink promotions are on foods high in fat, salt and/or sugar, while fruit and vegetables only account for 3% of traditional advertising expenditure on food and non-alcoholic drinks. Fast-food outlets make up 1 in 4 places to buy food in England, rising to over 1 in 3 in the most deprived areas.
Thank you to Ella, Rhi and the whole team!
Check out the Broken Plate 2026 here, plus levers of policy change:
foodfoundation.org.uk/publicโฆ
#foodpoverty #healthyfood #foodpolicy