@FloralEndowment profile picture
American Floral Endowment @FloralEndowment

American Floral Endowment (AFE) funds innovative research, internships, scholarships, and education in floriculture that best serve all industry sectors.

Joined November 2011
  • Posts 6,123
  • Following 545
  • Followers 1,802
4,213 Photos and videos
The power of our floral community is stronger than ever. 🌸 See how our new video shows the power of giving - and how it keeps our industry blooming for generations. Watch now → endowment.org/news/floral-co…
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Thank you to Smithers-Oasis Company/Floralife for being a Diamond Sponsor of our 2026 R.I.S.E. to Support campaign! When the floral industry works together, we can achieve great things. #FundraisingCampaign #FloralIndustry #GivingBack
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Join our Vic and Margaret Ball Intern Brooke Usher as she discusses the benefits associated with pruning houseplants at Tagawa Greenhouse. Brooke explores how removing diseased, dead, or damaged foliage leads to a healthier and happier houseplant.
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Celebrate the 4th of July with the beauty of flowers, the joy of gathering, and the special moments shared with friends and family. Wishing you a safe and happy Independence Day!
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We're thrilled to recognize @BallHort for their Platinum Sponsorship of our 2026 R.I.S.E. to Support Campaign! Miss our annual campaign this year? You can still learn more and make a donation at: endowment.org/donate
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Calling all YPC members! Will you be at Cultivate this month? Join us Sunday, July 12, for the YPC meetup to connect with fellow council members, network, and hear the latest from the Endowment. Check your email for details. Learn more: endowment.org/resources/ypc!
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Today, we want to send the Pete Garcia Company a huge thank you for their Diamond Sponsorship of our R.I.S.E. campaign! We are incredibly grateful for your ongoing support as we continue to provide resources to uplift the floral industry. Learn more: endowment.org/rise
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As July begins, AFE wishes you a great month ahead! Did you know the birth month flowers for July are larkspur (also known as delphinium) and the water lily? Which is your favorite?
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Today marks the final day of our 2026 R.I.S.E. to Support campaign! If you haven’t already, join together with the floral community and us to ensure a bright, strong future for floriculture with a tax-deductible donation here: endowment.org/rise2026
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Tomorrow is the final day of our 2026 R.I.S.E. to Support campaign! Every dollar raised supports programs that solve real challenges, nurture young talent, and provide trusted resources for businesses of all sizes. Make your contribution here: endowment.org/rise2026
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Just TWO days left in our 2026 R.I.S.E. campaign! Another great reason to donate is to fund floral education, including grants & scholarships supporting the next generation of industry movers and shakers. Donate by June 30 to support the future of floral: endowment.org/rise2026
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Only 3 days left to seize the opportunity to R.I.S.E. up and support our industry! Today, we're spotlighting our Scholarships program, proudly granting over 30 annual scholarships to exceptional students pursuing floriculture careers. Donate: endowment.org/rise2026
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Looking to submit a winning research proposal by Aug 1? Check out tips from Dr. Michelle Jones, Dr. John Dole, & Laura Barth. Learn to align science with industry needs, nail the 3-page limit, and budget effectively. Watch here: youtu.be/kp4yF8iES7och proposal by August 1st.
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There are just FOUR days left in our 2026 R.I.S.E. to Support campaign! When you donate to AFE, you are helping us to provide programs and resources to support the many different individuals and businesses who make up the floral industry. Donate here: endowment.org/rise2026
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Many of the techniques used in floriculture and horticulture production today are the direct result of AFE-funded research. And we’re ready to do even more, but we can’t do it alone. Help fuel research, education and programs! Make your donation: endowment.org/rise2026
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Get ready to be inspired! Join us July 23 at 1pm EST for a webinar with industry expert Lane DeVries of CalFlowers. Lane shares defining moments, hard lessons, and the leadership mindset that kept him focused on building something meaningful. Register: endowment.org/young-professi…
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Sustainability is about more than conserving resources and reducing waste—it builds community & customer loyalty! Join us June 24 at 1pm EST as industry experts Jennie Love, Kelly Shore, & Eileen Taylor share creative ways to make a difference. Register: sustainabloom.org/news/creat…
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The countdown is on! There’s still time to R.I.S.E. to Support and make a difference with AFE. Your contribution will help us continue to provide the floral industry with vital research, internships, scholarships, and education. Donate today: endowment.org/rise2026
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Don’t miss today’s webinar at 1pm EST! Dr. Josh Henry with Ball Seed Company shares practical tips for mum production, from propagation to shipping, to lower shrink and raise profits. Thanks to Ball Seed Company for sponsoring! Register: endowment.org/growpro/
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We are a proud sponsor of Fun ‘N Sun 2026, a premier event bringing together the floral industry’s top professionals! We’re excited to support connection, innovation, and growth across the supply chain. Join us in Pasadena this August 5-8! Learn more: cafgs.org/fns2026
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Today, we’re celebrating the father-figures who teach us, support us, and lift us up. Wishing a very Happy Father’s Day to all the amazing dads out there!
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