ARIRANG FOCUSED PLAYLISTS (a 🧵, will be updated) SWIM SHORT #1 music.apple.com/en/playlist/… SWIM SHORT #2 music.apple.com/en/playlist/… SWIM SHORT #3 music.apple.com/en/playlist/… SWIM SHORT #4 music.apple.com/en/playlist/…

Can't make it up. Fbs try to explain platform. Some get mad @ truth; block/mute fbs cuz they don't fall into blame all on the label or AM gives too much importance to US streams' narratives. Lit. people trying to educate & help fandom get better get dragged/blocked for trying 😅

This why you'll see ranks for songs go down quite a bit as months go because artist promos are over, trials are expiring/expired, & all that's left then are the main sub base for US ARMY. Which is small. If smaller countries are having a hard time getting ARMYs serious about AM, how much more successful do you think that campaign is for the US? At some point we gotta to admit that overall, as a fandom, we're doing a lot more talking about supporting other platforms than seriously moving to do it. When I as an AM subscriber can consistently come up in BTS Top 1000 listeners in US without much effort (Stationhead & random PLs) that means our firepower on AM is low overall so I can only imagine other countries. For the USA, we cannot fight local songs/charts hard without more streamers on the platform. For as much as other countries scream at US about AM charts, you're screaming at the people who are there everyday & consistently showing up, we cannot make miracles. More support is necessary for the results we want on AM...US & Globally.

I'll say this is also why when you scream at US ARMYs for not moving on Apple Music it's annoying & frustrating. You're mad at US 'local' charts for having "more weight" but in the same breath will try to tell us our charts aren't hard & if we just did what 'xyz' country does (which we def know how to stream on AM) then we should be charting higher. Simple fact of the matter is that math also doesn't work. As the fb below pointed out, Apple Music has ~40M subscribers in US (~37% of AMs global user base). Spotify has ~55M paid subscribers in US. Y'all are expecting US ARMYs to beat out that # easily by just following 'xyz' country's playlist methods? Make that make sense.... Back to Apple. Apple is 100% paid subscription (making new trials isn't easy). The boost you see for songs @ start of comeback is regular AM users people on trial for ~3 months & any promos the artist may do. After that, if ARMYs don't sub, @USARMYonAppleM doesn't have $ for plan subs, or other US ARMYs don't have family spots to add others to then those that trialed can't use AM until they sub or make trial w/ new Apple ID (which Apple doesn't make easy to create over & over.) — 1/2

Me and @BTSAMCENTRE: Please attract people into streaming on AM. Important platform. All countries. Local success, more users, guides, playlists, charts, chart logic. Some of you: Evil BH interns. AM is a biased platform. AM has autoplay. Shady. Unfair charts. Muted. Us: Okay?!

And then some of you ask why you don’t see Apple updates on your tl. Well, mostly because you have us all muted because when we tell you how Apple works it doesn’t fit your victim narrative. 🤣

The only way to outperform US local acts is for ARMYs across every market including the US to collectively generate enough streams to surpass local listening habits. You don't beat millions of locals by calling the platform unfair, but by bringing millions more listeners to BTS.

Once again, let's explain what the Apple Music tier system actually is, because there's a lot of misinformation surrounding it (a thread 🧵):

SWIM TURBO PLAYLISTS FOR APPLE MUSIC: #1 swim x23, 2h 6m music.apple.com/en/playlist/… #2 swim x 22, 2h 1m music.apple.com/en/playlist/… #3 swim x 21, 2h 10m music.apple.com/en/playlist/…

"Open charts" Maybe open schools? If you're talking about the US having a disproportionate impact on the charts, that's not some hidden bias—it's a consequence of market size and user base.

This. Every. Single. Word. The easiest thing to do is blame the platform. The hardest thing to do is actually build a fandom presence on it. AM fanbases have spent years trying to do it. And some of you decided it doesn't matter because "nonsense nonsense and more nonsense".

APPLE MUSIC GLOBAL TOP 100 (05.07): #74 SWIM ( 26 💜) Weekend is over! Let’s rise back! Playlists for streaming in the comments. music.apple.com/kz/playlist/…

A bit of my personal thoughts 💭

Let’s talk about how wrong this take is and how harmful it is for the fandom.

📊 "SWIM" on Apple Music Charts (All Genres) - Real time ⏰ 01:00 AM KST | 04:00 PM UTC | 12:00 PM ET Out: Spain, Azerbaijan, Tajikistan In: Belgium, Norway, Nicaragua, @bts_bighit #BTS #BTS_SWIM #ARMYONAppleMusic