We are A3, the leading automation trade association in the world.

Joined December 2013
3,296 Photos and videos
Startups are great at scaling known solutions. Matthew Johnson-Roberson says they are much worse at solving 10-year research questions where no one knows the answer yet. That creates a major tension in robotics, AI and physical AI, where some of the hardest problems still need long-term R&D. #robotics #automation #physicalAI #AI #startups
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Atlas is not being built around hard-coded tricks. 🤖 Aya Durbin explains how @BostonDynamics is building Atlas applications on an AI-based system, moving beyond rigid routines toward more adaptable real-world behavior.
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Robotics has had plenty of hype cycles. So why does this one feel different? Russ Tedrake breaks down why advances in physical AI, robot learning, and real-world deployment may be pushing robotics into a new era. 🤖 Smarter systems ⚙️ Better training methods 🚀 More momentum across the industry #Robotics #PhysicalAI #Automation
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Deep learning isn’t replacing machine vision. It’s expanding what it can do. This white paper from Zebra Technologies looks at: • Object ID defect detection • Text recognition in complex scenes • Where traditional vision still wins • Why data prep matters Read the full white paper here: automate.org/vision/whitepap… #A3Whitepapers #MachineVision #Automation
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Choosing the right conveyor system depends on more than just the product you are moving. A new guide from mk North America breaks down how engineers evaluate belt, pallet, and flexible chain systems, along with planning for throughput, layout, and future automation. Download the whitepaper: Learn more here: automate.org/motion-control/… #Automation #Manufacturing
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Physical AI may be having its GPT-3 moment. 🤖 Andrew Barry of Generalist says today’s robotics demos may not be fully commercial yet, but they are starting to show signs of real capability. The next era of robot learning is getting very interesting. Catch the full episode at automated.fm #PhysicalAI #Robotics #Automation
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Physical AI is moving robotics from “program every step” to “show the robot what to do.” For manufacturers, that could make automation easier to train, adapt, and deploy. Evan Beard, CEO of Standard Bots, explains why this will be a major theme going forward. This is one of the biggest themes shaping the next era of automation, and it will take center stage at Automate 2026 in Chicago next week! Beard will be delivering a key note entitled "Show Your Robot How It's Done: How Physical AI Automates What Nothing Else Can" that will dive into this topic and much more! Learn more at automateshow.com/ #robotics #automation #physicalAI
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Humanoid robots will not scale on hype alone. Aya Durbin of Boston Dynamics explains why Atlas has to prove real customer value before humanoids become widespread. New episode of Automated with Brian Heater. 🤖 #robotics #humanoidrobots #automation
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These gloves are training robots. Andrew Barry explains how Generalist built a low-cost way to collect real-world dexterity data, scaling it to half a million hours across thousands of devices. That is what physical AI needs: more real-world data. #Robotics #PhysicalAI #Automation
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Robotics used to depend on rigid rules and controlled conditions. Daniel Rausch explains why AI is helping robots become more flexible, adaptable, and capable in the real world. 🤖 #Robotics #AI #Automation
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Are workers training their replacements? 🤖 Andrew Barry of Generalist says honesty matters when people are helping collect robot training data. And some workers are excited to help, especially when robots are learning tasks they do not want to keep doing forever. 🎧 Watch the full episode of Automated with Brian Heater. #Robotics #Automation #FutureOfWork #PhysicalAI
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[AD] JAI is bringing its latest industrial camera technology to #Automate2026 in Chicago. Visit Booth 3712 in the South Building to see SWIR, UV-sensitive, Fusion Series, and Apex Series camera solutions built for advanced machine vision applications. Bring your imaging questions and connect with the JAI team June 22–25 at McCormick Place. #JAI #Automate2026
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A self-driving car moving 60 mph cannot wait for the cloud. đźš—đź’¨ Daniela Rus explains why robots need AI that can make decisions directly on the device, especially when speed, safety, and real-world response time matter. #Robotics #EdgeAI #PhysicalAI
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Material handling runs on steady motion. At Automate 2026, maxon USA is showcasing Parvalux AC, BLDC, and PMDC motor and gearbox solutions for conveyors, sortation, lifts, and intralogistics equipment. See them at Booth 231 and learn more here: eu1.hubs.ly/H0tYtf50. ⚙️ #MaterialHandling #Automation
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[AD] Machine vision demos hit differently when you can see the full inspection system working live. At Automate 2026, Opto Engineering will showcase a complete, fully functional setup designed and engineered entirely by their team. The demo will highlight both individual components and how they integrate into a full machine vision system built for real inspection challenges. Stop by Booth 661 to see applications across several industries, including: 🔌 Electronics: PCBA inspection with components at varying heights, inspection at multiple working distances, and infrared inspection for strip detection. 🚗 Automotive and EV: internal inspection of cylindrical battery cell cases and external measurement of battery cell components. 💉 Pharma and medical: needle alignment verification on medical syringes and internal inspection of glass syringes. 🥤 Food and beverage: bottle neck inspection, bottle bottom and inner side inspection, and external thread inspection. From precision measurement to internal inspection, alignment verification, infrared detection, and multi-distance imaging, the demos will show how Opto Engineering’s components come together to support demanding vision applications. Register here: xpressreg.net/register/AUTO0… #MachineVision #Automate2026 #IndustrialAutomation
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Semiconductor manufacturing demands precision at a scale few industries ever experience. From wafer processing to final chip packaging, even the smallest defect or misalignment can impact yield, reliability, and cost. That is why machine vision has become foundational to modern. Learn more: automate.org/vision/whitepap… #automation #MachineVision
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[AD] At @AutomateShow 2026, @BR_Automation is inviting you to do more than just see new technology; they want to apply it. Validate your real or hypothetical project through live concepting and simulation during a 30‑minute session with B&R experts. They will work with you to explore how B&R’s software, tools, and engineering resources can support integrators and machine builders: -> Concept and simulate mechatronics designs -> De‑risk designs earlier in the process -> Unlock performance through B&R mechatronics and robotics -> Win projects by proving value 📍 Automate Booth #28045 🕒 Book your 30‑minute live concepting session with B&R: bookings.cloud.microsoft/boo… #Automate2026 #Simulation #BRautomation
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AI adoption is accelerating, and so are the expectations around trust, risk, documentation, and accountability. BSI’s Foundations of Effective AI Governance whitepaper explores how standards such as ISO/IEC 42001 can help organizations build more auditable, responsible AI practices. Download: automate.org/ai/whitepapers/… #AIGovernance #ArtificialIntelligence #RiskManagement
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🌾 Farmers are scientists. Every season brings new variables. Weather changes. Input costs move. Soil conditions vary. Decisions have to be made with the best information available. That is why agricultural robotics cannot start with the machine alone. It has to start with the way farmers think, test, adapt, and work in the field every day. 🚜 🎧 Listen at #automated.fm #AgTech #Robotics #Automation #AI
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A robotic system can look like a major upfront investment until labor, maintenance, electricity, operating schedule, and system life are all part of the calculation. ⚙️ A3’s ROI Robot System Value Calculator estimates potential savings and break-even timing over 20 years. automate.org/robotics-roi-ca… 🤖 #Automation #Robotics #Manufacturing
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